Shown Media · 13 hours ago
Influencer Marketing Manager
New York, NY
Full-time
Onsite
Mid, Senior Level
3+ years expShown Media partners with leading SaaS and tech brands to execute impactful product launches on social media platforms. The Influencer Marketing Manager will lead the strategy and execution of B2B influencer campaigns, focusing on partnership development and campaign effectiveness across platforms like Twitter/X and LinkedIn.
Marketing & Advertising
Responsibilities
Develop campaign strategies around social media best practices for influencers to drive viral product launches on X and LinkedIn
Define ideal influencer profiles for each campaign and ensure talent aligns with brand voice, audience, and goals
Manage sourcing, vetting, and outreach workflows with support from influencer marketing coordinator
Review and provide feedback on influencer content to ensure it aligns with campaign objectives and resonates culturally
Oversee campaign tracking systems (Google Sheets, Airtable, or influencer platforms) for budgets, deliverables, and performance
Collaborate cross-functionally with creative and strategy teams to integrate influencer work into broader campaigns
Stay on top of social trends, meme cycles, and platform updates to keep campaigns culturally relevant and ahead of the curve
Qualification
Required
3–5+ years of experience in influencer marketing or campaign strategy (agency experience preferred)
Proven track record of leading influencer campaigns from strategy through execution
Strong organizational skills and fluency in campaign tracking tools (Google Sheets required; Airtable, Notion, or platforms like Grin/AspireIQ a plus)
Excellent negotiation, communication, and relationship management skills
Deep understanding of TikTok, Twitter/X, and LinkedIn culture; 'chronically online' is a plus
Highly detail-oriented and comfortable managing multiple campaigns simultaneously
Experience with budgets, performance tracking, and data-driven decision-making
Benefits
PTO
Paid US holidays
Internal Education & Training
Creative and innovative work environment
Company
Shown Media
We focus on just one thing.. and we're the best at it. Creating powerful ads that convert. Ads that not only capture attention but also drive revenue.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase