Market Planning & Growth Strategy Sr Manager (3945) jobs in United States
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GBG Plc · 11 hours ago

Market Planning & Growth Strategy Sr Manager (3945)

positionAtlanta, GA
timeFull-time
remoteHybrid
senioritySenior Level
date7+ years exp

GBG Plc is focused on enabling safe and rewarding digital lives for everyone by providing identity and address verification solutions. The Senior Manager of Market Planning & Strategy will shape the enterprise-wide approach to market prioritization and strategic investment decisioning, while collaborating across various teams to align market insights with product strategies.

AnalyticsComputerData IntegrationFraud DetectionInformation ServicesInformation TechnologyMachine LearningSecuritySoftware

Responsibilities

Develop and maintain the company’s market segmentation, prioritization, and scoring frameworks
Lead the annual and multi year market planning process, defining the methodologies and governance models used across the business
Establish the decision criteria for market entry, exit, and expansion scenarios
Partner with Marketing, Sales, Sales Ops, and RevOps to translate long-range GTM strategy into operational plans
Define the macro GTM architecture (route-to-market mix, coverage models, solution focus)
Facilitate cross-functional alignment on investment recommendations, opportunity sizing, and resource allocation
Prepare and deliver high-quality insights, narratives, and recommendations for senior leadership
Act as the central point of contact for all market planning inquiries, decisions, and escalations
Monitor industry trends, competitive movements, and structural shifts to inform planning cycles
Evolve the company’s market planning practices, tools, and processes over time

Qualification

Market planningGTM strategyData-driven decision makingFinancial modellingExecutive communicationSales planningPricing strategiesComfort navigating ambiguityInterest in fraud technologyInterest in SaaS marketsOrganizational skillsCollaborative mindset

Required

7–10+ years in strategy, market planning, GTM strategy, or similar functions
Strong capability in structured problem solving, data-driven decision making, financial modelling, executive communication
Strong organizational skills with the ability to manage multiple projects simultaneously
Collaborative mindset and ability to work across functions in a global organization
Understanding of pricing strategies, revenue levers, and commercial frameworks
Comfort navigating ambiguity and building new processes from scratch

Preferred

Experience in sales planning or GTM strategy strongly preferred
Interest in fraud, identity, or SaaS technology markets is a plus

Company

GBG Plc

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GBG is the leading expert in global identity and location tech, enabling safe and rewarding digital lives for genuine people, everywhere.
dateFounded in 1989
location
Chester, Cheshire, GBR
people-size1001-5000 employees
web-link
https://www.gbgplc.com/en/

Funding

Current Stage
Public Company
Total Funding
$117.02M
2021-12-09Series Unknown· $117.02M
2010-08-27IPO

Leadership Team

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Nico Bruel
Sales Director, ID Verification & Fraud
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