career.io · 1 hour ago
Sales Enablement Content Manager
United States
Full-time
Remote
Mid Level
3+ years expCareer.io is a rapidly growing company dedicated to revolutionizing the career-services industry. They are seeking a creative and strategic Sales Enablement Content Manager to scale their go-to-market content and campaigns, bridging marketing and sales to enable the sales team with effective messaging and materials.
Computer Software
Responsibilities
Write high-converting content for b2b (and some b2c) campaigns, including emails, landing pages, and nurture sequences
Create thought leadership assets such as whitepapers, eBooks, guides, case studies, and webinars that drive awareness and lead generation
Audit and update website copy to reflect evolving product value and brand voice
Contribute to the content strategy for the HR Insights blog, ensuring it supports Sales and Client Success conversations and positions Careerminds as an expert authority
Develop and maintain sales enablement assets: pitch decks, case studies, one-pagers, battlecards, deal-stage content, and cross-sell and up-sell materials etc
Collaborate with Sales leadership to understand field needs and tailor messaging, materials, and playbooks
Build and manage a centralized content library that’s easy for AEs to access and use
Support product and solution launches and ongoing promotion with messaging, content, and campaigns across sales and marketing channels
Partner with demand gen and paid media teams to ensure content aligns with funnel strategy
Monitor usage, performance, and feedback across content types—and continuously iterate based on insights
Support reporting and analysis to tie content and enablement efforts to pipeline impact
Qualification
Required
3–5 years of experience in B2B marketing, content, or sales enablement—preferably in SaaS, HR tech, or professional services
Exceptional copywriting and storytelling skills with a knack for simplifying complex ideas
Strong understanding of the B2B buyer journey, from awareness to decision
Experience creating sales content and marketing assets across various formats
Familiarity with tools like HubSpot and LinkedIn Sales Navigator
Comfortable leveraging AI tools for content creation and sales outreach
Confident working cross-functionally and balancing strategic thinking with hands-on execution
Highly organized and proactive in managing content calendars, feedback loops, and deadlines
Preferred
Design fluency with tools like Canva, Figma, or Adobe Creative Suite
Experience in b2c marketing and content
Experience in SEO, campaign analytics, or outbound marketing strategy
Background in career coaching, HR services, or workforce transformation
Comfort working in a fast-paced, high-growth environment with shifting priorities
Experience with AI Sales Agent Platforms: AiSDR, Artisan, Qualified
Company
career.io
Career development platform
51-200 employees
Funding
Current Stage
Growth StageRecent News
2025-07-10
Boston Herald
2025-06-16
Better Business Advice
2025-05-17
Company data provided by crunchbase