Gen · 21 hours ago
Principal Product Manager - Martech & Personalization
Phoenix, AZ
Full-time
Hybrid
Senior Level, Lead/Staff
$165K/yr - $190K/yr
5+ years expGen Digital is the global leader in digital safety, protecting over 500 million people worldwide. As a Principal Product Manager in MarTech, you will drive the personalization of the ecommerce shopping experience and improve customer engagement through innovative product features and experiments.
Cyber SecurityDigital MediaInformation Technology
Responsibilities
Identify opportunities to personalize the ecommerce shopping experience, particularly the content and storytelling, relevance based on what we know about our customers
Improve the integration with our customer systems of record - which are evolving - with a new CDP and analytics stack
Evaluate and improve our CMS implementation (AEM / AEM Cloud) to facilitate speed of experimentation and productionalization of experiments
Partner with engineering, data and analytics, architecture to improve how we can determine and drive site personalization and experimentation
Drive experiments and a learning agenda, contributing to revenue growth via a more relevant and compelling site
Integrate effectively with traffic generation channels - including paid search, social and SEO
Effectively leverage AI - in how you efficiently manage your product and in bringing AI-driven experiences into the product
Qualification
Required
Bachelor of Computer Science, Engineering or related field
You have a minimum of 5 years of experience
A very strong product manager, with a track record of driving measurable outcomes, developing new features and experiments
You have rigorously prioritized possible enhancements, selecting those that will have the biggest impact to customer engagement and conversion; strong business acumen & quantitative skills guide your decision making
You have built personalization features at scale - i.e. on an ecommerce site with >$100M in annual revenue
You are curious about the evolution of the MarTech space - staying current on industry trends, developments, competitors
The ideal candidate has experience with every facet of a modern MarTech stack: identity, CDP, CMS, channel integration (email, paid, social, agentic commerce)
You model collaboration and partnership - especially with your data and engineering partners
Benefits
401(k) match
Health insurance options
Disability coverage
Life insurance
Unlimited paid time off
Company
Gen
Gen is a cybersecurity company that offers security, identity protection, and privacy solutions.
5001-10000 employees
H1B Sponsorship
Gen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (2)
2023 (2)
2022 (1)
2021 (2)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$950M2025-02-13Post Ipo Debt· $950M
2022-11-08IPO
Leadership Team
Rich Matta
General Manager and Head of ReputationDefender
Recent News
2026-01-20
2025-12-09
Morningstar.com
2025-12-08
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