Confidential · 3 hours ago
Freelance CRM Manager
United States
Contract
Remote
Mid LevelConfidential is seeking a strategic and execution-focused CRM Manager to drive lifecycle marketing programs for various e-commerce brands. The role involves owning the full CRM function, including strategy development, lifecycle journey design, campaign management, and data optimization to maximize customer lifetime value and retention.
Marketing & Advertising
Responsibilities
Develop CRM strategies for e-commerce clients aligned with their growth, retention and revenue goals
Build and own quarterly CRM roadmaps covering campaigns, automations/flows, testing and optimization
Identify opportunities to increase LTV, repeat purchase rate and reduce churn using lifecycle communications
Design and manage end-to-end lifecycle programs (welcome, browse/abandon cart, post-purchase, replenishment, win-back, VIP, etc.)
Map customer journeys across email, SMS and other owned channels, ensuring consistency of message and brand
Create briefs for creative and copy teams with clear objectives, audiences and measurement plans
Define customer segments using behavioural, transactional and demographic data (e.g. RFM, AOV, product/category affinity)
Implement dynamic content and personalised messaging based on customer profiles and lifecycle stage
Continuously refine segments to improve engagement and conversion metrics
Plan and execute always-on and promotional campaigns (from brief to build, QA, launch and post-campaign analysis)
Manage calendars across multiple e-commerce brands, ensuring no channel conflicts and optimal send cadence
Coordinate with creative, performance and account teams to deliver integrated campaigns
Set up and run A/B and multivariate tests on subject lines, content, offers, send times, and journey logic
Monitor performance KPIs (OR, CTR, CVR, revenue per send, unsubscribe rate, LTV, retention, etc.)
Translate data insights into clear recommendations and next steps for clients and internal teams
Work within ESPs/CDPs (e.g. Klaviyo, Braze, Salesforce Marketing Cloud, etc.) to build segments, journeys and reporting
Ensure data is being captured and passed correctly (events, custom properties, product data feeds, etc.)
Partner with data/engineering teams where needed to troubleshoot tracking or integration issues
Present CRM strategies, test plans and results to clients in a clear, commercial and non-technical way
Manage client expectations around timelines, performance benchmarks and required inputs
Collaborate closely with internal account leads, performance marketing and creative to align on priorities
Ensure all CRM activity complies with relevant data privacy and consent regulations (CAN-SPAM, GDPR, etc.)
Maintain best practices around list hygiene, deliverability and opt-in/opt-out processes
Qualification
Required
Develop CRM strategies for e-commerce clients aligned with their growth, retention and revenue goals
Build and own quarterly CRM roadmaps covering campaigns, automations/flows, testing and optimization
Identify opportunities to increase LTV, repeat purchase rate and reduce churn using lifecycle communications
Design and manage end-to-end lifecycle programs (welcome, browse/abandon cart, post-purchase, replenishment, win-back, VIP, etc.)
Map customer journeys across email, SMS and other owned channels, ensuring consistency of message and brand
Create briefs for creative and copy teams with clear objectives, audiences and measurement plans
Define customer segments using behavioural, transactional and demographic data (e.g. RFM, AOV, product/category affinity)
Implement dynamic content and personalised messaging based on customer profiles and lifecycle stage
Continuously refine segments to improve engagement and conversion metrics
Plan and execute always-on and promotional campaigns (from brief to build, QA, launch and post-campaign analysis)
Manage calendars across multiple e-commerce brands, ensuring no channel conflicts and optimal send cadence
Coordinate with creative, performance and account teams to deliver integrated campaigns
Set up and run A/B and multivariate tests on subject lines, content, offers, send times, and journey logic
Monitor performance KPIs (OR, CTR, CVR, revenue per send, unsubscribe rate, LTV, retention, etc.)
Translate data insights into clear recommendations and next steps for clients and internal teams
Work within ESPs/CDPs (e.g. Klaviyo, Braze, Salesforce Marketing Cloud, etc.) to build segments, journeys and reporting
Ensure data is being captured and passed correctly (events, custom properties, product data feeds, etc.)
Partner with data/engineering teams where needed to troubleshoot tracking or integration issues
Present CRM strategies, test plans and results to clients in a clear, commercial and non-technical way
Manage client expectations around timelines, performance benchmarks and required inputs
Collaborate closely with internal account leads, performance marketing and creative to align on priorities
Ensure all CRM activity complies with relevant data privacy and consent regulations (CAN-SPAM, GDPR, etc.)
Maintain best practices around list hygiene, deliverability and opt-in/opt-out processes
Preferred
Prior experience in a fast-paced agency or working across multiple e-commerce brands
Strong hands-on experience with at least one major ESP used by DTC/e-commerce brands
Comfortable owning both strategy and execution, with a test-and-learn mindset and strong attention to detail
Company
Confidential
This page is owned and operated by JAF HOLDINGS INC. All rights reserved 2025. jafholdingsinc.com
Silicon Valley, California US, US
51-200 employeesFunding
Current Stage
Growth StageLeadership Team
Roshan Syed
Global Talent Partner
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