Concordia University-Wisconsin · 2 weeks ago
Digital Experience Strategist- (Web Content & Digital Writing)
Mequon,WI,US
Full-time
Onsite
Mid Level
3+ years expConcordia University-Wisconsin is a Lutheran higher education community committed to helping students develop in mind, body and spirit for service to Christ in the Church and in the world. The Digital Experience Strategist role focuses on enhancing the university's digital ecosystem by creating and optimizing content that guides prospective students through the enrollment process. This position involves developing digital-first content, managing user pathways, and leveraging data to improve conversion rates.
Higher Education
Responsibilities
Write, develop, and maintain digital-first recruitment content, including landing pages, program-related pages, and mid-funnel experiences that support enrollment growth and conversion goals
Design, implement, and optimize prospective student pathways from inquiry through enrollment, ensuring content clarity, message continuity, and alignment across digital touchpoints
Own the content development and execution of campaign landing pages, in partnership with the Webmaster
Translate enrollment priorities into clear, persuasive digital messaging, aligning paid media copy, landing page content, program pages, and Slate-aligned communications
Define content structure and UX requirements prior to development, ensuring digital content and assets are finalized, approved, and migration-ready to reduce rework and delays
Convert print-first recruitment materials into digital-first content, creating scannable, searchable, and reusable assets that support prospective student decision-making
Use analytics, research, and A/B testing to inform and implement content improvements
Create and manage centralized digital content and asset libraries, ensuring consistency, reuse, and accessibility for marketing, admissions, and academic partners
Maintain and periodically update Concordia's custom GPTs, ensuring alignment with institutional messaging, program accuracy, and current marketing initiatives
Qualification
Required
Bachelor's degree in marketing, digital communications, analytics, or related field required
Three to five years of experience in digital marketing, web content management, UX-focused content development, or conversion-oriented digital roles
Experience writing and managing digital content for recruitment, marketing, or customer-facing audiences
Experience executing landing pages, digital content updates, and user journey improvements
Experience using analytics, testing, or performance data to guide content decisions
Strong knowledge of digital experience strategy, user behavior analysis, and marketing performance optimization
Knowledge of CMS platforms, content governance principles, CRM systems (Slate or similar), SEO fundamentals, and digital analytics tools
Strong writing, editing, and content-structuring skills for digital audiences
Skill in translating complex academic or programmatic information into clear, persuasive digital messaging
Ability to manage multiple content initiatives and priorities simultaneously
Familiarity with generative AI tools and their application in digital optimization and workflow enhancement
Excellent collaboration and communication abilities
Commitment to Concordia's Lutheran mission and values
Supportive of the mission and values of Concordia University Wisconsin/Ann Arbor and the Lutheran Church Missouri Synod (LCMS)
Benefits
Health, Dental and Vision Insurance
Personal Spending Account, Flexible Spending Account, and/or Health Savings Account
Disability and Survivor Plan
Retirement Pension Plan
Retirement 403(b) Savings Plan
Basic Life and Supplemental Life Insurance
Accidental Death and Dismemberment Coverage
Critical Illness and Accident Insurance
Tuition waiver benefits (available for employees and their qualified dependents)
Company
Concordia University-Wisconsin
Mission Statement: CUW is a Lutheran higher education community committed to helping students develop in mind, body, and spirit for service to Christ in the Church and in the World.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Roy Peterson
Chief Financial Officer
Michael Uden
Vice President for Enrollment and Chief Strategy Officer
Company data provided by crunchbase