Sermo · 18 hours ago
Senior Performance Marketing Strategist
United States
Full-time
Remote
Senior Level
7+ years expSermo is seeking a highly analytical Performance Marketing Strategist to join their Member Acquisition team. The role involves leveraging deep paid media expertise and data analysis to improve ROAS and guide marketing investments, while collaborating with various teams to drive measurable business impact.
Health CareHospitalMarket ResearchMedical
Responsibilities
Drive planning and performance efforts across paid search, paid social, display, and other paid channels to maximize ROAS and member value
Analyze seasonality, demand cycles, quarterly shifts, and pacing patterns to inform smarter budget distribution and long-term planning
Partner with data analysts and commercial stakeholders to forecast the value of new members and model the revenue impact of marketing investments
Help shape forecasting models that predict conversion quality and long-term value contributing to data informed planning
Use data and performance insights to answer core business questions and support high value decisions
Work alongside the analytics team to develop clear dashboards, reporting, and insights that highlight opportunities, risks, and next steps for budget and performance improvement
Collaborate with dev/engineering teams to ensure accurate tracking including GTM setup, event configuration, and performance tag management
Collaborate with external agencies ensuring strategic alignment, accuracy in reporting, and strong performance delivery
Identify opportunities to test new channels, audience strategies, bidding approaches, and technologies to improve acquisition and retention
Qualification
Required
7+ years of experience in performance or growth marketing with proven experience in using data to guide investment decisions, manage budgets, and accelerate user acquisition and retention
Hands-on experience with major advertising platforms including Google Ads, Meta Ads Manager, LinkedIn, and programmatic DSPs
Strong analytical and problem-solving skills with the ability to independently generate insights and make clear recommendations
Strong understanding of attribution models and conversion signal performance, including Google Tag Manager, event configuration, and platform APIs
Comfortable working with spreadsheets, dashboards, and forecasting tools to drive revenue facing decisions
Experienced in managing workflows and communication across teams and third-party partners, setting expectations and driving aligned execution
Ability to thrive in a fast growth environment with ownership, initiative, and a focus on measurable results
Preferred
Healthcare experience or familiarity with marketing to doctors
Company
Sermo
SERMO is the social network for doctors.
501-1000 employees
H1B Sponsorship
Sermo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (1)
2022 (3)
2021 (3)
Funding
Current Stage
Late StageTotal Funding
$101MKey Investors
Kennet PartnersMMV Capital PartnersSoftBank Group
2019-02-06Private Equity
2013-04-01Series Unknown· $35M
2011-09-08Series Unknown· $25M
Leadership Team
Peter Kirk
CEO
J.R. Hermann
Senior Vice President, Commercial
Recent News
Company data provided by crunchbase