The New York Times · 20 hours ago
Creative Director, T Brand Studio (The Athletic)
New York, NY
Full-time
Hybrid
Director/Executive
$175K/yr - $190K/yr
10+ years expThe New York Times is a leading media organization dedicated to independent journalism and enhancing reader experiences. They are seeking a Creative Director for T Brand Studio who will develop sports-centric creative concepts and collaborate with various teams to craft compelling storytelling solutions that resonate with audiences while maintaining the integrity of The Athletic's editorial voice.
Digital MediaJournalismNews
Responsibilities
Develop sports-centric creative concepts for brands across major markets, including tech, financial services, consumer goods, automotive, luxury, entertainment, and more. Ensure the work aligns with The Athletic's editorial tone while also meeting category-specific goals
Collaborate with disciplines across The Athletic and T Brand Studio ranging from video producers, strategists, PMs and sales teams to editors, writers and art directors
Craft creative storytelling solutions to solve clients' biggest communication challenges. This includes translating complex, technical or regulated subject matter. This subject matter can include financial offerings, enterprise technology or latest platforms. The goal is to translate it into compelling storytelling that fits within The Athletic's journalistic voice, visual standards and fan-first sensibility
Facilitate the creative and the conceptual framework for all projects
Frame and lead a creative vision for a client to fruition
Manage the concept strategy which meets the goals of the clients
Revise, pivot and rework ideas
Develop collaborative relationships with the Strategy, Media and Sales teams
Work with Sales and Strategy partners to navigate complex client structures. Map creative solutions to category insights across industries, including FinTech, enterprise tech, luxury, automotive, consumer electronics, streaming/OTT, and more. Ensure that branded content maintains the authenticity, credibility, and tone consistent with The Athletic's editorial environment
Partner with Program Management to build scopes of work and project plans that set the team up for success against creative deliverables
Provide clear and objective critiques of creative work
Present internally and externally to clients
Stay informed of trends at the intersection of sports, technology, finance, and pop culture. These trends include data analytics, sports betting, fan engagement tools, athlete-led financial/tech ventures, and emerging technologies influencing fan behavior. Apply these insights in ways that feel organic to The Athletic's editorial style and storytelling approach
Remain current on emerging star players and athletes across US and international teams
Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world
Cultivate an understanding of The Athletic's journalism and storytelling approach so that you filter branded content through that lens and make it feel native to TA's audience and complement TA editorial franchises
Establish clear parameters around brand and product integration
Master NYT ad products and formats to pitch work and creative ecosystems that harness the scope of the full portfolio of brands
Qualification
Required
10+ years of experience inside a branded content studio, advertising agency or in-house brand environment
Experience presenting concepts to internal and external leadership and teams
Copycrafting and conceptual storytelling skills
Ease in developing ideas attached to talent in the sports space (from household names to up and coming talent) and working on set with said talent
Experience writing in different voices, tones, styles and lengths or experience directing compelling design, typography and visual solutions
Experience developing work and creative platforms that build trust, credibility and cultural relevance for brands across different advertiser categories. These categories can include: consumer goods, automotive, luxury, entertainment, travel, tech and financial services. Making sure to adapt sports storytelling to each category's unique goals and constraints
Translate complex or high-consideration products (whether in finance, technology, healthcare, or other regulated/technical industries) into compelling and audience-relevant creative
Experience across different marketing channels
Understand digital media audiences and their behaviors
Knowledge and genuine interest in the New York Times journalism and brand
Preferred
Fluency in how emerging trends — AI, data analytics, streaming, mobile experiences, fan-engagement tech, wearables and evolving media behaviors — shape sports culture and influence how fans interact with brands
Track record for outstanding concept ideation and award-winning creative
Benefits
Medical, dental and vision benefits
Flexible Spending Accounts (F.S.A.s)
A company-matching 401(k) plan
Paid vacation
Paid sick days
Paid parental leave
Tuition reimbursement
Professional development programs
Company
The New York Times
The New York Times is powered by the idea that independent, deeply reported journalism fuels a healthy and engaged society.
1001-5000 employees
H1B Sponsorship
The New York Times has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (40)
2024 (20)
2023 (21)
2022 (36)
2021 (27)
2020 (36)
Funding
Current Stage
Late StageLeadership Team
William Bardeen
Chief Financial Officer
Crystal Chien
VP of Engineering
Recent News
The Express Tribune
2026-01-23
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