The Cookware Company · 22 hours ago
Marketing Manager
NYC Metro Area
Full-time
Hybrid
Mid, Senior Level
$80K/yr - $100K/yr
5+ years expThe Cookware Company is a fast-growing global leader in housewares and consumer goods, known for its innovative cookware products. They are seeking a Performance Marketing Manager to drive brand growth through high-impact marketing strategies, manage US paid media performance, and collaborate cross-functionally to ensure campaign effectiveness.
Consumer GoodsCookingManufacturing
Responsibilities
Manage US paid media performance across channels including but not limited to: Google, Meta, TikTok, OLV, DSP, OTT and TV
Oversee our US media agency’s execution, ensuring daily accuracy across pacing, budgets, creative rotation, feed health, tracking, and optimizations
Develop and refine creative briefs; partner with the Marketing Coordinator and Brand team on all copy/creative requests and asset management
Partner with the social teams on UGC, influencer, and whitelisting initiatives
Manage reporting: weekly performance updates, monthly business reviews, and quarterly deep dives
Build forward-looking insights in collaboration with Global Marketing to inform messaging, channel strategy, and testing roadmaps
Incorporate MMM learnings into channel-level optimization recommendations
Identify and escalate risks, opportunities, and performance drivers in real time
Participate in cross-functional collaboration with Brand, Product, Creative, Finance, Retail, Customer Insights, and eCommerce on various initiatives
Qualification
Required
5+ years of experience in digital, performance, DTC, or growth marketing
Expertise working with and directing media agencies and evaluating paid media strategy, optimizations, creative rotation, and pacing
Strong analytical and financial acumen, with experience forecasting revenue and media performance
Proven ability to build structured creative briefs, manage workflows, and provide actionable creative feedback
Experience owning performance reporting and presenting insights to leadership
Excellent cross-functional collaboration skills, with the ability to influence and drive outcomes in a fast-paced environment
Exceptional verbal and written communication skills
Ability to manage multiple initiatives at once while maintaining attention to detail and operational excellence
Bachelor's degree or equivalent work experience
Strong Microsoft Office / Google Workspace skills
Preferred
Experience with Shopify, UGC/whitelisting workflows, and creative strategy is a plus
Familiarity with attribution modeling, MMM, or data-driven forecasting
Social Shopping experience
Company
The Cookware Company
The Cookware Company is a manufacturer of cookware with cermaic non-stick coatings, bakeware and healthy cookware.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jacob Maurer
CEO, Americas
Don Hildebrand
VP/CFO
Recent News
Gifts & Decorative Accessories
2025-01-30
Home Furnishings News
2025-01-30
Company data provided by crunchbase