Senior Director, Field Marketing jobs in United States
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Sitecore · 3 hours ago

Senior Director, Field Marketing

Sitecore is a leading provider of digital experience software, dedicated to simplifying how brands engage with their customers. The Senior Director, Field Marketing will lead the development and execution of innovative marketing strategies to drive revenue and accelerate growth through demand generation and partner engagement.

AnalyticsContent MarketingCustomer ServiceE-CommerceEmail MarketingInternetSoftwareWeb Development

Responsibilities

Develop, lead, and optimize the comprehensive demand generation strategy in close partnership with sales and partner teams
Direct and manage the marketing budget, ensuring all initiatives align with overarching corporate priorities and deliver measurable results
Grow a small team to support the business needs
Drive demand generation directly and via partners
Align closely with Sales President and Partner leadership
Lead a high-performing team with strong field and partner marketing experience
Develop programs that accelerate growth and enable partners to amplify Sitecore’s presence across North America
Develop and oversee the demand generation strategy for the Americas focusing on ABM, integrated campaigns, and multichannel initiatives
Generate the pipeline necessary to meet AMS revenue targets
Formulate partner marketing strategy, enhancing Sitecore’s presence within the partner ecosystem
Collaborate cross-functionally to adapt and activate global programs for local markets
Measure and optimize program performance using KPIs and data
Manage the AMS marketing budget efficiently
Ensure cross collaboration with key sales stakeholders across the geo, growing these as a priority
Establish and supervise an effective AMS marketing team offering guidance and career advancement

Qualification

B2B marketing experienceField marketing experiencePartner marketing strategyDemand generation strategyABM experienceSaaS marketing experienceMarketing automation proficiencyData-driven approachLeadership skillsCollaborative mindset

Required

Demonstrated ability to drive revenue growth through collaboration, innovation, and execution of joint go-to-market initiatives
Bachelor's degree in Marketing, Business, Communications, or related field; MBA preferred
10+ years of B2B marketing experience, including significant time in field and partner/channel marketing roles
Strong knowledge and hands-on experience with ABM, integrated campaigns, and partner co-marketing initiatives
Proven success delivering pipeline and revenue through direct and indirect channels
Excellent leadership and people management skills
Proficiency with marketing automation platforms, web analytics, and CRM tools
Collaborative, data-driven, and strategic mindset

Preferred

MBA preferred
SaaS and/or vertical marketing experience preferred

Benefits

Multiple health insurance options (medical, dental, and vision coverage)
A 401(k) retirement plan with company matching contributions
Generous paid time off (vacation/PTO, paid sick leave, and paid holidays, as well as paid volunteer days)
Fully paid parental leave for new parents
Company-paid disability insurance (short-term & long-term coverage) and life insurance
An Employee Assistance Program supporting employees’ well-being
A number of voluntary benefits to choose from available upon date of hire

Company

Sitecore

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Sitecore is a customer experience management company that provides multichannel marketing automation software and web content management.

Funding

Current Stage
Late Stage
Total Funding
$1.2B
Key Investors
EQTTCV
2021-01-19Private Equity· $1.2B
2016-07-01Undisclosed
2016-04-01Acquired

Leadership Team

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Eric Stine
Chief Executive Officer
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Lars Nielsen
Co-Founder & Shareholder
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Company data provided by crunchbase