Trident Experiential · 5 hours ago
Marketing Strategist
Chicago, IL
Full-time
Hybrid
Senior Level
5+ years expTrident Experiential is a rapidly growing company recognized as one of Bloomberg’s 'World’s Greatest Companies.' They are seeking a Senior Marketing Specialist to own and execute a comprehensive marketing strategy that drives brand awareness and client loyalty, focusing on generating Marketing Qualified Leads (MQLs).
Events
Responsibilities
Develop and execute a comprehensive marketing plan aligned with company growth targets
Analyze industry trends, competitors, and client behavior to refine marketing strategy
Manage and optimize the company website, including SEO, content updates, and analytics
Own the social media strategy, including content planning, scheduling, engagement, and reporting
Launch and manage digital advertising campaigns (e.g., paid social, SEM, retargeting)
Create compelling, visually driven content, including blogs, newsletters, case studies, press releases, and bios
Maintain brand consistency through style guides, messaging documents, and visual assets (video, design, photography)
Work with internal experts to translate insights into thought leadership content
Design and execute integrated campaigns across email, digital ads, and special projects
Coordinate with internal teams and external resources to bring campaigns to life
Track and report on campaign performance and continuously and iteratively optimizing results
Partner with the Client Solutions team to develop proposals, capabilities decks, and marketing collateral that supports lead generation
Collaborate across departments to align marketing efforts with business development goals
Support client event marketing needs
Participate in cross-functional meetings and strategic brainstorms
Build and document marketing SOPs to support scalable growth
Organize and manage marketing tools, content libraries, and brand assets
Support the selection and implementation of new tools (platforms, CRM integrations, etc.) as needed
Qualification
Required
Develop and execute a comprehensive marketing plan aligned with company growth targets
Analyze industry trends, competitors, and client behavior to refine marketing strategy
Manage and optimize the company website, including SEO, content updates, and analytics
Own the social media strategy, including content planning, scheduling, engagement, and reporting
Launch and manage digital advertising campaigns (e.g., paid social, SEM, retargeting)
Create compelling, visually driven content, including blogs, newsletters, case studies, press releases, and bios
Maintain brand consistency through style guides, messaging documents, and visual assets (video, design, photography)
Work with internal experts to translate insights into thought leadership content
Design and execute integrated campaigns across email, digital ads, and special projects
Coordinate with internal teams and external resources to bring campaigns to life
Track and report on campaign performance and continuously and iteratively optimizing results
Partner with the Client Solutions team to develop proposals, capabilities decks, and marketing collateral that supports lead generation
Collaborate across departments to align marketing efforts with business development goals
Support client event marketing needs
Participate in cross-functional meetings and strategic brainstorms
Build and document marketing SOPs to support scalable growth
Organize and manage marketing tools, content libraries, and brand assets
Support the selection and implementation of new tools (platforms, CRM integrations, etc.) as needed
Preferred
5-8 years of experience in marketing (agency or professional services preferred)
Strong portfolio of digital and content work
Freakishly meticulous writing and editing skills; detail-oriented
Data-savvy and driven by measurable results
Self-starter with a bias for action and love for building things from the ground up
Familiarity with B2B marketing or the events/hospitality space is a plus
Strong project management skills
Company
Trident Experiential
We're an award-winning, full-service global meeting and event agency, incentive house, and event marketing consultancy with a reputation for making waves.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase