Auctane · 16 hours ago
Director, Brand Media (Paid)
Austin, TX
Full-time
Hybrid
Director/Executive
12+ years expAuctane is a company dedicated to helping businesses meet their mailing and shipping needs. The Director of Brand Paid Media will oversee the strategy, planning, execution, and optimization of traditional paid media while ensuring that media investments drive both brand equity and measurable business impact.
E-CommerceLogisticsSoftware
Responsibilities
Meet or exceed first time customer targets by brand and geo
Tight budget management (no over and underspend against plan)
Deliver trials and subscribers targets globally and by brand and geo
Develop integrated media strategies across Auctane’s portfolio of brands, incorporating traditional channels in close coordination with the Performance Marketing team
Align media plans to business objectives, supporting both short-term revenue targets and long-term brand growth
Design learning agendas and test-and-learn roadmaps to continuously improve media effectiveness
Manage traditional media budget allocation spend to maximize return and brand impact
Partner closely with Finance on forecasting, pacing, and performance reporting
Ensure disciplined investment decisions grounded in data, experimentation, and business outcomes
Establish a measurement approach to ensure data is being captured for traditional channels that are difficult to measure
Triangulate internal data systems with third party vendor/platform data to cross-validate performance reads
Utilize best practice modeling tools like media mix modeling (MMM) and multi-touch attribution (MTA) to ensure a holistic view of channel incrmentality
Lead campaign activation and day-to-day performance management across Linear TV, OTT/CTV, OLV, YouTube, Audio, Print, Direct Mail, and OOH
Monitor results, identify insights, and optimize media investments across channels and brands
Forecast paid media–driven trial sign-ups and conversions by channel, working with channel and business owners to meet or exceed goals while balancing brand and performance objectives
Mentor and lead the agency and internal media team to foster a culture of accountability, data-driven experimentation, and continuous improvement
Act as a player-coach—hands-on where needed, while developing team capabilities and ownership
Serve as a leader and partner to media agencies and key media partners
Ensure strategic alignment, operational excellence, and accountability against deliverables, performance, and learning objectives
Partner closely with Brand, Creative, Growth, Analytics, Marketing Operations, Product, and Finance teams to deliver cohesive, high-impact campaigns
Translate data and insights into clear recommendations and actions for senior stakeholders
Qualification
Required
Bachelors' degree in Marketing, Brand Marketing, Advertising, or related area or equivalent years' experience
Twelve or more (12+) years' experience in a marketing role and managing others'
Ten or more (10+) years' experience managing a growth-focused paid media team agency and client side experience preferred
Five or more (5+) years' experience in SaaS, subscription and/or ecommerce
Proficiency with media planning platforms and data analysis tools
Excellent strategic thinking, communication, negotiation, and project management skills
Strong storytelling ability—able to translate complex data into clear, compelling narratives for all levels of the organization
Strong presentation skills and the ability to succinctly communicate and achieve executive buy in
Creative, curious, and hands-on operator who thrives in ambiguity and is excited to help shape the next chapter of Auctane's growth
Preferred
Proven experience leading traditional paid media (multi-million investments) in a multi-brand, multi-geo environment, with full-funnel ownership across diverse customer segments
Deep expertise across traditional and emerging channels including Linear TV, OTT/CTV, Video, YouTube, Audio/Radio/Podcast, Direct Mail, and OOH; strong familiarity with digital media is a plus
Strong track record of balancing brand-building and performance marketing, delivering measurable business results
Advanced understanding of media measurement, attribution, incrementality testing, and experimentation across traditional and digital channels
Experience forecasting media-driven demand (e.g., trial sign-ups, conversions) and managing toward revenue goals; comfort with BI tools such as Looker
Google Suite
Looker
Google Analytics
Qlik
Benefits
Flex Time Off policy
12 paid holidays for all of our US employees
401k employer matching program
Annual merit reviews
Company events
Attractive office space in the heart of central Austin, Texas (free drinks, snacks)
Weekly catered lunches at our office
Health and Wellness: Choose from different options that include medical, dental, and vision plans
Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
Employee Assistance Program. We offer up to 8 free mental health sessions
Gym discounts to help you stay fit and healthy
Education reimbursement to all employees
Employee Referral Program
An inclusive, casual and upbeat work environment
Company
Auctane
Auctane is a team of shipping and software experts with a passion for helping merchants fulfill their most audacious dreams.
1001-5000 employees
H1B Sponsorship
Auctane has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (10)
2023 (18)
2022 (10)
2021 (4)
2020 (3)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Blackstone Credit
2021-10-01Acquired
2021-07-01Debt Financing
Leadership Team
Albert Ko
Chief Executive Officer
Nick Ciubotariu
Chief Technology Officer
Recent News
2025-11-27
2025-10-23
Company data provided by crunchbase