Similarweb · 2 hours ago
Customer Marketing & ABM Manager
New York City, New York
Full-time
Hybrid
Mid, Senior Level
$104K/yr - $130K/yr
5+ years expSimilarweb is revolutionizing the way businesses interact with the digital world by providing unique data and solutions to over 6,000 customers globally. They are seeking a Customer & Account-Based Marketing Manager responsible for implementing effective Account Based Marketing programs to generate pipeline and accelerate opportunities for top target accounts in the US.
AnalyticsArtificial Intelligence (AI)Business IntelligenceMarket Research
No H1B
Responsibilities
Partner with Verticalized sales teams to execute account-specific strategies for largest accounts through focused outbound engagement and high-touch nurturing
Own end-to-end execution of owned events, spanning from webinars to small client entertaining events and on-site client roadshows for our leadership team
Design ABM programs to break into new high-value accounts through hyper-personalized activations and targeted engagement
Drive customer marketing initiatives, including client entertainment and strategic introductions, to expand existing accounts into new teams and create upsell opportunities
Leverage customer data (marketplace, firmographic, technographic) to inform customized engagement strategies for both prospect acquisition and account expansion
Collaborate with Sales and Account Managers to identify and execute on-site adoption and expansion opportunities for named accounts
Own marketing communication strategy to named accounts, ensuring a consistent, premium brand experience across the customer lifecycle
Define metrics and report regularly to optimize performance of both ABM and customer marketing initiatives
Drive adoption of new tools and capabilities that enable sellers to engage their accounts in curated, personalized ways
Qualification
Required
5+ years of multi-channel B2B SaaS marketing experience, with at least 3 years building 1:1 or 1:few ABM programs
A track record of engaging senior leaders through bespoke events and creative activations that drive high-value business relationships
Experienced with Salesforce CRM and Marketing Cloud for account orchestration, WordPress for content management, and the Google Suite for advanced data analysis and client presentations
A creative, self-starter mindset with the ability to design non-standard marketing programs and manage complex timelines in a fast-paced environment
Strong writing and presentation skills with experience delivering digital and social strategies tailored to executive audiences
Analytical mindset with the ability to process metrics in spreadsheets and report on ROI, pipeline management, and account health
Demonstrated ability to achieve hands-on results working cross-functionally with sales, marketing, and product teams
Willingness to travel 25%+ primarily in North America
Benefits
Medical, dental and vision insurance
401K plan
Potential equity
Employee stock purchase plan
Paid sick and parental leave
Company
Similarweb
SimilarWeb offers an AI-based market intelligence platform that helps monitor web and mobile app traffic.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$262.68MKey Investors
Viola GrowthProsus
2024-09-13Post Ipo Secondary· $27.48M
2021-05-12IPO
2020-10-27Series F· $120M
Leadership Team
Or Offer
CEO and Founder
Baruch Toledano
VP, GM Digital Marketing Solutions
Recent News
Benzinga.com
2026-01-23
2026-01-15
Company data provided by crunchbase