VML HEALTH · 18 hours ago
Associate Social Director, Creator & Influencer Strategy
Atlanta, Georgia, United States
Full-time
Hybrid
Senior Level
$60K/yr - $140K/yr
7+ years expVML is a leading creative company that combines brand experience, customer experience, and commerce. They are seeking an Associate Director, Creator & Influencer Strategy to lead the development of creator and influencer strategies and oversee creator-led initiatives across various platforms.
Marketing & Advertising
Responsibilities
Lead the development of creator and influencer strategies, in close collaboration with the social strategy and account leads, that ladder to brand, business, and media objectives
Design always-on creator ecosystems, including creator roles, tiers, content territories, and performance pathways
Translate cultural and platform insights into actionable creator briefs and frameworks
Oversee creator-led initiatives across organic social, paid amplification (whitelisting / partnership ads), and campaign moments
Partner closely with creative, social, and paid media teams to ensure creator content is designed for both storytelling and performance
Guide creator selection strategy, talent mix, and long-term partnership models
Define success frameworks for creator work, including organic and paid performance indicators (e.g. CPM, CPV, engagement, creative effectiveness)
Use performance data and cultural signals to refine creator strategy, content direction, and investment over time
Help teams and clients understand how creator performance feeds broader brand and media outcomes
Act as the creator subject-matter expert within integrated teams spanning strategy, creative, social, media, and analytics
Partner with operations, business affairs, and influencer management teams to ensure creator programs are scalable, compliant, and efficient
Support senior leadership in shaping points of view, presentations, and strategic narratives around creator marketing
Mentor and guide junior strategists and creator team members
Help elevate creator fluency across broader social and brand teams through collaboration and knowledge-sharing
Qualification
Required
7–10+ years of experience in social, creator, or influencer marketing, with a strong emphasis on strategy
Proven experience leading creator‑driven programs for large, high‑profile brands
Deep knowledge on the latest content styles and social trends
Deep understanding of creator marketing models, including paid partnerships, long‑term ambassadors, UGC, and whitelisting/partnership ads
Strong grasp of how creator content performs differently across organic social and paid media environments
Experience working within integrated agency teams and navigating complex client organizations
Confidence presenting strategic recommendations to senior client stakeholders
Excellent communication, collaboration, and leadership skills
Preferred
Experience designing always‑on or annualized creator programs
Familiarity with creator measurement frameworks and media‑adjacent performance metrics
Passion for fashion, basketball, hip hop and/or QSRs to support in client's communities
Benefits
Full spectrum of group health coverage options (medical, dental, vision)
Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
Variety of paid time off offerings
Company
VML HEALTH
VML is a leading creative company that combines brand experience, customer experience, and commerce, to create connected brands that drive growth.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Maureen Quattrocki
Chief Financial Officer
Mark McClendon
Chief Operating Officer, North America
Company data provided by crunchbase