Beth Israel Lahey Health · 2 hours ago
Digital Marketing Campaign & Analytics Manager
Charlestown, MA
Full-time
Onsite
Mid, Senior Level
$100K/yr - $135K/yr
5+ years expBeth Israel Lahey Health is a growing healthcare organization dedicated to making a difference in people's lives. The Digital Marketing Campaign & Analytics Manager is responsible for collecting and analyzing marketing data to inform strategic decisions and optimize campaign performance, while ensuring compliance with HIPAA regulations.
Elder CareHealth CareHospitalPrimary and Urgent CareProfessional ServicesTraining
Responsibilities
Manage analytics and reporting across web, campaign, and CRM platforms, ensuring data integrity and compliant use of customer/patient data
Drive the execution of digital marketing campaigns
Analyze the data that is collected and interpreted to optimize campaigns, enhance lead generation, and improve conversion rates
Evaluate keywords, trends, competitors, and market behavior to identify opportunities that will advance Search Engine Marketing (SEM) and organic (SEO) initiatives, thus helping to meet key business goals
Develop dashboards and reports that connect marketing performance to business outcomes such as lead generation, pipeline progression, patient engagement, and ROI
Track the full consumer journey from campaign exposure through conversion (e.g., appointment request, registration, event attendance), ensuring attribution models are accurate and privacy-compliant
Provide actionable insights based on deep analysis to inform marketing strategies and maximize ROI
Support the marketing team in tracking and reporting on campaign performance by providing tools, guidance, and best practices that foster greater self-sufficiency
Continuously monitor and improve marketing data integrity, accessibility, and governance, ensuring teams have reliable information to drive results
Work with the Compliance and IT teams to ensure data collection, storage, and usage align with HIPAA, OCR guidance, and organizational policies
Define and maintain standards for data tagging, field usage, and user access to minimize risk and ensure audit readiness
Qualification
Required
Bachelor's degree in Business Administration, Marketing/Communications, or other related field required
5+ years of experience in digital marketing, marketing analytics, digital analytics, or CRM analytics; healthcare or HIPAA-covered entity experience strongly preferred
Experience with digital campaign management and end to end attribution
Experience implementing compliant tagging, reporting, and data governance practices in a healthcare environment
Experience with CRM platforms (e.g., Salesforce, Microsoft Dynamics, HubSpot) and marketing automation tools (e.g., Marketo, Eloqua, Pardot)
Proficiency in Google Ads and Meta Ad platforms in addition to other digital campaign management platforms
Proven track record managing analytics across websites, digital campaigns, and CRM platforms
Proficiency with web analytics platforms (e.g., GA4, or privacy-compliant alternatives)
Strong data visualization and reporting skills (Tableau, Power BI, Looker, or similar)
Familiarity with data integration tools, tag management systems, and attribution modeling
Deep understanding of HIPAA, HITECH, and OCR guidance regarding digital tracking technologies and CRM data use
Demonstrated ability to balance marketing performance optimization with strict privacy and security requirements
Strong analytical and problem-solving skills with the ability to turn complex data into actionable insights
Benefits
As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) as a condition of employment.
Company
Beth Israel Lahey Health
Beth Israel Lahey Health Center offers patient care, urgent care, assisted living, and research and education services.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Robert Fields
Chief Clinical Officer and Executive Vice President
Recent News
2026-01-25
Boston Globe
2025-11-24
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