PurpleLab · 11 hours ago
Product Manager - Advertising
United States
Full-time
Remote
Mid, Senior Level
4+ years expPurpleLab is seeking a Product Manager to own and drive their advertising products, focusing on measurement and identity solutions. This high-impact role involves writing PRDs, managing development teams, and collaborating with commercial and marketing teams to bring products to market.
Computer Software
Responsibilities
Own the product lifecycle for products from requirements through launch and iteration
Write clear, detailed PRDs that translate business needs into technical specifications
Project manage development team, keeping work organized, unblocked, QA’d, and shipping on schedule
Partner with commercial teams to understand customer needs, refine positioning, and support sales enablement
Collaborate with marketing on go-to-market strategy, messaging, and launch execution
Maintain and prioritize the product backlog, making tough tradeoff decisions when needed
Develop expertise in our claims data assets and how they power advertising use cases
Support audience product initiatives as needed, ensuring cohesion across the advertising portfolio
Qualification
Required
4-6 years of product management experience
Direct experience in AdTech; you understand DSPs, SSPs, onboarding partners, identity resolution, measurement methodologies, audience targeting, and the programmatic ecosystem
Direct experience in healthcare analytics, specifically working with medical and/or pharmacy claims data
Strong project management instinct; you keep things moving and hold people accountable without being abrasive
Excellent written communication skills; you can write a PRD that engineers actually want to read
Comfortable working with technical teams and translating between business and engineering; familiarity working with offshore teams
Experience with go-to-market activities—you've launched products and supported sales teams
Preferred
Experience with HIPAA-compliant data environments
Background in measurement/attribution specifically (PLD, MMM, MTA, incrementality, script lift)
Knowledge of SQL
Company
PurpleLab
PurpleLab™ is your trusted real-world data partner.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Mark Brosso
Founder & CEO
Mike Hoey
CTO
Company data provided by crunchbase