HDR · 1 day ago
Marketing Services Manager
Walnut Creek, CA
Full-time
Onsite
Mid, Senior Level, Lead/Staff
$124K/yr - $201K/yr
8+ years expHDR is a company dedicated to creating a welcoming and inclusive environment for its employee-owners. As the Marketing Services Manager for the Northern California Area Water Business Group, you will lead a team responsible for developing marketing strategies and managing proposals to support water infrastructure projects and initiatives.
ArchitectureConsulting
Responsibilities
Retain, develop and supervise proposal and marketing employees, as assigned
Ensure the go/no-go decision process is applied in accordance with HDR’s Matrix of Authority
Oversee/Lead pursuit teams in creating and implementing effective win strategies, key messaging, and help guide the creation of pursuit materials to ensure messaging clarity and consistency for all pursuits (capture planning)
Facilitate pursuit teams to develop persuasive proposal and interview materials
Develop and manage proposal schedules and confirm compliance for all pursuits in NorCal WBG
Engage the appropriate marketing services resources in pursuit teams
Develop scalable process for proposal development, marketing workflows, Marketing Tools/templates (AI-enable tools) to ensure best practice is applied
Lead quality reviews of proposal and interview materials
Coach interview teams to be effective at delivering key messages during interview presentations
Facilitate debriefs to identify improvement opportunities and to measure overall competitiveness
Recognize and celebrate pursuit successes and milestones
Manage workload demands of proposal managers and marketing coordinators
Identify candidates to fill open marketing positions
Train, mentor, and onboard marketing employees on proposal process and marketing best practices
Manage client relationship management and financial systems to inform reporting metrics and dashboards
Support the development of annual and long-term strategic plans within established company direction and goals, including creating growth initiatives and prioritizing strategic investments
Implement key growth initiatives and investments as defined in annual and long-term strategic plans
Develop and implement client plans, including long-term strategies to capture market share, as assigned
Create marketing collateral to support business development efforts
Develop business relationships with teaming partners
Direct content marketing campaigns to strengthen our brand, increase our visibility, and showcase our thought leaders
Develop and publish engaging digital content that reflects HDR’s brand and elevates our thought leadership
Implement strategies to elevate HDR’s brand and technical talent with industry associations
Assist in the planning and fulfill conference sponsorship benefits, as needed
Develop engaging internal communications content (announcements, presentations, videos, webinars)
Arrange for professional photography on projects
Coordinate large, internal meetings (in-person and virtual)
Articulate HDR’s capabilities and competitive advantages
Maintain inventory of branded materials used for client visits, conferences and recruiting activities
Other duties as assigned
Qualification
Required
A minimum of 8 years relevant industry experience
Demonstrated 'self-starter' with a history of completing projects with limited oversight
Demonstrated ability to motivate and inspire others
Experience in sales and developing effective win strategies
Excellent written and verbal communication skills
Proficient in Microsoft Office applications, including Outlook, Word, Excel and PowerPoint
Proficient in Adobe Creative Cloud applications, including InDesign
Ability and desire to travel and engage with others in-person
Demonstrated experience in winning high-value contracts in the A/E/C industry
Demonstrated experience in writing compelling content based on information from technical staff
Preferred
Bachelor's degree in a related field
Deep knowledge of the A/E/C industry's standard approach to procurement of professional services
10+ years of experience leading or managing proposal efforts within the A/E/C industry
Ability to work effectively with various staff and teams in a fast-paced, deadline-driven environment
Benefits
Medical
Dental
Vision
Short and long-term disability
Life insurance
An employee assistance program
Paid time away
Parental leave
Paid holidays
A retirement savings plan with employer match
Employee referral bonus
Tuition reimbursement
Company
HDR
HDR is an employee-owned design firm specializing in engineering, architecture, environmental and construction services. We’re ranked No.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
G
Galen Meysenburg
CFO
J
Jeff Glover
Colorado Area Water Group Chief Engineer
Recent News
The Magnificent Mile Association
2025-11-11
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