Caesars Entertainment · 11 hours ago
CRM Product Analyst
Las Vegas, NV
Full-time
Onsite
Entry, Mid Level
1+ years expCaesars Entertainment is the largest casino-entertainment company in the U.S. and is seeking a CRM Product Analyst to assist with managing an enterprise CRM product backlog in an Agile project management environment. The role involves supporting the Product Owner with backlog management, analysis of employee and guest journeys, business process optimization, and requirements gathering for the development of innovative CRM capabilities built on the Salesforce.com platform.
Food and Beverage
Responsibilities
Product Feature Definition: Facilitate workshops and support a team responsible for the realization of the CRM product vision or set of capabilities by connecting multiple employee touch points, and business drivers, with a customer-first focus. Collect and provide research/feedback to ensure that the product specifications that are gathered or created enable a desirable, feasible and viable solution for the relevant end-user. Ability to analyze information, troubleshoot issues, prioritize enhancement requests, understand practices or procedures to; define the user story, pain-point or objective, identify relevant concerns or factors, identify patterns, tendencies and relationships, formulate logical and objective conclusions, and recognize alternatives and their implications. The CRM Product Analyst must understand customer (end-user) empathy and convey that to the wider team via storytelling to define the “what” and “why” of a feature that must be built
Product Readiness: Along with the Product Owner, help to manage the intake process of CRM product enhancement requests from stakeholders and actively groom a backlog. Assist with driving product feature epics and user stories to the agreed definition of “done” via story mapping, quality writing of user stories along with their acceptance criteria, and through the approval of high-fidelity designs or prototypes to keep the scrum team loaded with a groomed backlog of work to properly enter a sprint to deliver the highest value
Product Delivery: The Product Analyst is accountable for the gathering of business requirements and needs that translate requests for digital features that are conceived, configured, and developed. Write User Stories, Discovery Tasks, Bugs, Support Request, and Acceptance Criteria working closely with the Product Owner, Scrum Master, and members of an Agile Scrum Team. Recommend product prioritization ensuring high potential, high return projects from a company perspective are implemented and assist with on-time and on-quality delivery of a specific set of product capabilities through careful prioritization and team review
Product Communication: Participates in daily scrums with team members to help inform priority decisions, potential blockers, and communicate changes in direction. Provides frequent communication to the product owner and empowered business users/stakeholders on development progress. The CRM Product Analyst must help enable a highly collaborative team, where cross-discipline communication is paramount to the successful delivery of the product. The CRM Product Analyst also has a deep understanding of the product tools and capabilities they are supporting, possesses the ability to listen to end-user desires/requirements and translate those into user stories that inform sustainable, easy-to-use solutions. All with the intense focus on the “what”, “why” and “goal” first before being concerned with the “how” we might solve them (solutioning). Possesses the ability to give the product team clear direction/business requirements without limiting potential approaches, allowing for flexible solutioning within the capabilities of Salesforce
Product Process Maker: Ability to document and validate the end-user journey or system process to support a new or changed feature (enhancement request). Identifies downstream impacts of product feature changes and facilitates discussions around solutions with key stakeholders. While designing new capabilities, intense focus on the user experience is paramount to ensure a successful rollout and high user adoption
Product Standards: The CRM Product Analyst is a Salesforce Governance and Data Security Champion! Executes within the governance principles, standards, and best practices (through product definition, product design and product engineering). Is responsible for helping to ensure the delivery team within her/his product scope apply those practices to their various work and continually aid in the active validation and evolution of those practices. The CRM Product Analyst will actively participate in technical process reviews, and acceptance testing to meet product roadmap goals and sprint deadlines. Maintains the ability to uphold and demonstrate the highest level of integrity and professionalism in all situations and recognize standards required by a regulated business
Product Roadmap: The CRM Product Analyst supports an enterprise-wide common Salesforce backlog and assists the Product team in communication of the overall product roadmap with direction from the Product Owner. Actively collaborates with the Product Owner, key stakeholders and leadership groups to develop the overall product roadmap. Provides guidance on what to build and when to build. Ensuring the work done by the Product Team aligns with the wider business strategy and vision set by the Product Owners
Qualification
Required
1-2 years in CRM product management, marketing product design and strategy, business analyst, or system analyst role
Certified Scrum Product Owner Training or Certification
Salesforce Certification or related CRM Certifications with experience administering and supporting capabilities is encouraged
Bachelor's degree
Experience working in teams/organizations that bring high quality digital products to market
Experience with cloud-based CRM software, marketing technology or sales systems in a product management environment
Experience with JIRA/Confluence or similar Agile collaboration tools
Excellent written and verbal communication skills, including the ability to effectively present complex information clearly and appropriately handle sensitive information
Demonstrated ability to adapt to changing business priorities and a strong work ethic
Deep curiosity in emerging cloud based digital CRM trends and ability to translate those into friction-less business processes, marketing solutions and experiences
Preferred
Knowledge or work experience in gaming, hospitality sales, and marketing is a plus
Company
Caesars Entertainment
Caesars Entertainment, Inc. is the largest casino-entertainment Company in the U.S.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Martin Logan
Chief Product and Technology Officer (CPO CTO)
Kenneth Fuchs
COO and Head of Sports
Recent News
ReviewJournal
2025-10-06
2025-10-03
2025-10-03
Company data provided by crunchbase