Bose Corporation · 10 hours ago
Brand Strategy Manager
Manhattan, NY
Full-time
Onsite
Mid, Senior Level
$105K/yr - $145K/yr
5+ years expBose Corporation is a leader in audio technology, committed to innovation and customer focus. The Brand Strategy Manager will support the brand's evolution by crafting strategic initiatives and positioning while ensuring consistent brand communication and consumer engagement.
Consumer Electronics
Responsibilities
Write focused briefs (both tactical and conceptual) for variety of communications and initiatives, providing clear direction for creative and cross-functional teams
Participate in briefings and work closely with creative, integrated marketing, cross-functional teams to see the strategy through to action
Develop compelling consumer-driven positioning (grounded in brand) for product launch campaigns, in collaboration with product marketing and GTM strategy teams
Monitor and enforce brand positioning and brand guidelines to ensure the brand is showing up in a consistent manner across communications and consumer touchpoints
Monitor brand health metrics, sharing consistent updates on KPIs and growth drivers within the strategy team to inform long- and short-term strategic thinking
Become an expert on our consumers and ensure our strategies will resonate with them, understanding their motivations, pain points, and perceptions of Bose
Be the day-to-day voice of strategy in consumer research and testing projects, helping to identify clear objectives and opportunities to put learnings into action to achieve brand goals. Make clear recommendations for strategy based on insights
Conduct research and uncover actionable insights regarding competitive brands, cultural themes and channel trends – both on an ongoing and project-specific basis
Assist in the development of seasonal, annual and long-term brand plans – leveraging insights to define opportunities, initiatives, objectives, and KPIs
Qualification
Required
5-7 years of experience in brand strategy, brand management, or an agency strategy role, preferably with experience in consumer electronics or technology
Bachelor's degree in marketing, business, communications, or a related field
Proven ability to craft powerful creative briefs that lead to effective real-world output
Strong analytical skills with a track record of using first-party quantitative marketing data and consumer insights to inform strategic decisions for a brand
Strong communication skills. Ability to organize and present information in a way that creates understanding and alignment among senior team members
Proven experience conducting primary and secondary research – and synthesizing learnings into actionable consumer, competitive and cultural insights
Proven ability to make creative leaps that elevate data and insight into surprising ideas
Familiarity with brand health metrics and how to make sense of them
Demonstrated knowledge of modern marketing channels and how brands can use them individually and in an integrated way to drive impact
Demonstrated ability to manage multiple workstreams and timelines at once
Preferred
Global brand experience preferred but not mandatory
Benefits
Bonus programs
Comprehensive health and welfare benefits
A 401(k) plan
Exclusive perks designed to support your wellbeing
A generous employee discount
Company
Bose Corporation
Bose Corporation is a privately held company that designs and manufactures audio equipment.
Founded in 1964Framingham, Massachusetts, USA
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
John Brosnahan, CFA
Chief Financial Officer
Kevin Manzolini
SVP and Chief Engineering Officer
Recent News
MarketsandMarkets Research Pvt. Ltd.
2025-08-19
2025-08-04
EIN Presswire
2025-07-08
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