CARFAX · 4 hours ago
Senior Manager - Market Research
Centreville, Virginia
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expCARFAX is dedicated to helping consumers make informed decisions through accurate and reliable vehicle history information. They are seeking a Senior Manager – Market Research to lead consumer research initiatives and manage B2B research projects, translating complex data into actionable insights that drive product innovation and marketing strategy.
Automotive
Responsibilities
Define and champion the overall research strategy for the organization, ensuring alignment with key business objectives across all customer segments (B2C and B2B)
Oversee and guide the research team, ensuring high-quality execution of segmentation studies, brand tracking, concept testing, and market opportunity assessments
Directly design, manage, and execute end-to-end B2B research projects, including identifying industry trends, understanding the dealer and service shop journey, product and messaging evolution, and customer needs analysis among our dealer and service shop audiences
Partner closely with Marketing, Product Management, and Sales Leadership to identify critical knowledge gaps and deliver insights that inform strategic decisions and investment prioritization
Serve as the subject matter expert in quantitative research methodologies, including advanced statistics, experimental design, sampling, and data weighting
Oversee the development and fielding of methodologically solid and unbiased surveys across various platforms and panel sources for both B2C and B2B audiences
Collaborate with the UX/Design and Digital Analytic teams to ensure the integration of customer behavioral data and qualitative UX findings (e.g., usability studies, in-depth interviews, Adobe analytics, ContentSqure) into research to broaden strategy
Manage and evaluate external research platforms and partners, ensuring efficient project execution and budget management
Analyze complex quantitative and qualitative data sets, identifying patterns, uncovering key insights, and translating them into clear, compelling narratives
Prepare and present executive-level reports and presentations that clearly articulate research findings, strategic implications, and actionable business recommendations
Develop processes and platforms to disseminate research findings effectively across the organization
Qualification
Required
10+ years of progressive experience in market research, consumer insights, or strategy, with at least 5+ years in a leadership or managerial role on the client side
Deep expertise in end-to-end design, execution, and analysis of large-scale quantitative studies (e.g., trackers, segmentation, conjoint analysis)
Direct, hands-on experience designing and executing B2B research
Proficiency with statistical software packages (e.g., SPSS, R, SAS) and advanced data analysis techniques
Proven ability to manage, mentor, and guide a team of consumer insight specialists
Experience with UX Research methodologies (e.g., usability testing, A/B testing, user interviews, journey mapping) or a strong history of collaboration with dedicated UX teams
Proficiency with research platforms/tools (e.g., Qualtrics, SurveyMonkey, UserTesting, etc.)
BS or Master's degree in a quantitative field such as Psychology, Sociology, Marketing, Statistics, or Economics
Preferred
Experience in automotive a plus
Benefits
Competitive compensation, benefits and generous time-off policies
4-Day summer work weeks and a winter holiday break
401(k) / DCPP matching
Annual bonus program
Casual, dog-friendly, and innovative office spaces
Company
CARFAX
CARFAX provides vehicle history for used car buyers, sellers, and the automotive industry.
1001-5000 employees
H1B Sponsorship
CARFAX has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (25)
2023 (11)
2022 (23)
2021 (24)
2020 (27)
Funding
Current Stage
Late StageLeadership Team
Bill Eager
Chief Executive Officer
Nakul Goyal
Vice President of Growth
Recent News
2026-01-22
2026-01-21
Company data provided by crunchbase