Dear Media · 7 hours ago
YouTube Strategist
LA Metro Area
Full-time
Onsite
Mid, Senior Level
$90K/yr - $110K/yr
3+ years expDear Media is a leading podcast network specializing in pop culture and lifestyle content. They are seeking a YouTube Strategist to manage and grow their YouTube channels through effective content strategies, audience development, and performance tracking.
Media and EntertainmentPodcast
Hiring Manager
Alex Centrella
Responsibilities
Content Strategy – Manage YouTube content across Dear Media’s channels – develop strategies for video topics, playlists and posting schedules that align with audience demand and network objectives
Content Creation & Optimization – Guide video editors on what clips to pull from shows. Provide feedback on editing, thumbnails, and metadata to drive performance. Establish best practices and templates for video packaging across the network
SEO & Discoverability – Perform keyword research and implement SEO best practices. Optimize video titles, descriptions, tags, and playlists for improved visibility in search and suggested video feeds
Audience Development – Do in–depth research to understand target audience demographics, interests, and viewing habits. Identify growth opportunities based on audience insights and competitive analysis
Performance Tracking & Analysis – Monitor key performance metrics (watch time, CTR, retention, subs growth). Generate regular performance reports with actionable insights. Adjust strategy based on data-driven learnings
Trendspotting & Innovation – Stay ahead of YouTube trends, platform updates, and competitor strategies. Experiment with new content formats, monetization tools, and audience engagement tactics
Talent Collaboration & Growth Strategy – Meet with talent and their content teams to advise on growth mechanisms, platform best practices, and next steps for scaling. Provide tailored recommendations that align with each show’s brand, audience, and long-term goals
Channel Management - Upload content to various YouTube channels across network in addition to providing strategy
Qualification
Required
3–5+ years of hands-on YouTube channel management experience (media company, or creator-led brand)
Proven track record of growing channels and increasing audience engagement
Strong understanding of YouTube's algorithm, analytics tools, and SEO optimization
A track record of creating engaging content that connects with an audience and drives audience loyalty and growth
A knowledge of what kinds of content resonates with women 25-44, and an ability to stay on top of trends
Ability to work cross-functionally with internal teams
Data-driven mindset with a creative approach to content packaging
Excellent communication skills and proven success collaborating directly with talent and their teams to align on strategy, creative direction, and growth opportunities
Benefits
Parental and family leave
Generous health and dental benefits
Company
Dear Media
Dear Media is a podcast network with an emphasis on female hosts and voices.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$12.68MKey Investors
Magnet Companies
2022-08-17Series Unknown· $4.68M
2020-04-30Series A· $8M
Leadership Team
Michael Bosstick
Founder / Chief Executive Officer
Danielle Loose
VP, Sales & Brand Partnerships
Recent News
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