bartaco · 1 day ago
Director of Sales & Catering
Jacksonville,FL,US
Full-time
Onsite
Director/Executive
7+ years expbartaco is a company passionate about food and dedicated to its people, offering a vibrant and relaxed dining experience across more than 30 locations. The Director of Sales & Catering is responsible for developing and executing the catering and events revenue strategy, focusing on building relationships and driving revenue growth in priority markets through proactive sales initiatives and collaboration with various departments.
Food and BeverageFood ProcessingTravel
Responsibilities
Own and execute a comprehensive catering and events sales strategy focused on high-growth markets including South Florida (Coconut Grove, Aventura), Jacksonville, Charleston (King Street with second-floor bar), and Seaport (Boston)
Develop proactive outbound sales initiatives to penetrate large local businesses, hospitals, corporate offices, chambers of commerce, and major event organizations
Manage inbound catering and event requests across all channels, including website inquiries and third-party platforms
Establish set menus and food & beverage minimums for catering and events (no custom menu development) to ensure operational efficiency and profitability
Analyze performance metrics, booking trends, and conversion rates to optimize sales strategy and revenue growth
Evaluate and manage lead-generation tools and platforms, including collaborating with our Marketing Department on email blasts and data driven CRM-based prospecting and targeting solutions
Leverage third-party platforms such as EzCater as a scalable revenue driver while also building an outside sales pipeline to reach larger corporate accounts not captured through marketplaces
Actively attend and participate in local chamber events, networking groups, local MPI organizations and major community activations
Plan and host multiple in-restaurant events and launch parties in partnership with Marketing Department to generate demand and deepen local market connections
Lead outbound prospecting efforts, including direct outreach to local businesses and organizations
Personally manage and close high-value catering, event, and buyout opportunities
Structure and sell restaurant buyouts, including traveling to markets to support execution and on-site teams when needed
Build long-term relationships that generate repeat business and year-over-year growth
Represent bartaco as a brand ambassador in-market and at key industry events
Partner closely with Marketing on launch events, brand activations, and promotional campaigns and general LSM Campaigns
Work in collaboration with the Digital Experience Director, while owning all local outbound and relationship-based sales efforts
Coordinate with Operations to ensure seamless event execution and a flawless guest experience
Track sales performance, event profitability and account maintenance
Manage vendor contracts, agreements, and key external partnerships
Evaluate systems and technology upgrades to streamline sales and event management
Qualification
Required
7+ years of experience in catering sales, hospitality sales, or related fields
3+ years in a leadership role with multi-unit or multi-market responsibility (preferred)
Strong track record of exceeding sales targets and driving year-over-year revenue growth
Exceptional communication, negotiation, and relationship-building skills
Ability to thrive in a fast-paced, entrepreneurial environment
Strong organizational and project management skills, with high attention to detail
Experience with CRM and catering/event management software
Passion for hospitality, food, and creating memorable guest experiences
Preferred
3+ years in a leadership role with multi-unit or multi-market responsibility
Company
bartaco
bartaco is a restaurant that provides in street food.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Levi Martin
Chief Financial Officer
Bradley Sanders
Chief Development Officer (CDO)
Recent News
Charlotte Business Journal
2025-03-03
Company data provided by crunchbase