VML · 10 hours ago
Associate Social Director, Creator & Influencer Strategy
Miami, FL
Full-time
Hybrid
Mid, Senior Level
$60K/yr - $140K/yr
7+ years expVML is a leading creative company that combines brand experience, customer experience, and commerce. They are seeking an Associate Director, Creator & Influencer Strategy to lead and evolve creator-driven work, focusing on building scalable creator ecosystems that enhance brand visibility and performance.
AdvertisingMarketing
Responsibilities
Lead the development of creator and influencer strategies, in close collaboration with the social strategy and account leads, that ladder to brand, business, and media objectives. Design always-on creator ecosystems, including creator roles, tiers, content territories, and performance pathways. Translate cultural and platform insights into actionable creator briefs and frameworks
Oversee creator-led initiatives across organic social, paid amplification (whitelisting / partnership ads), and campaign moments. Partner closely with creative, social, and paid media teams to ensure creator content is designed for both storytelling and performance. Guide creator selection strategy, talent mix, and long-term partnership models
Define success frameworks for creator work, including organic and paid performance indicators (e.g. CPM, CPV, engagement, creative effectiveness). Use performance data and cultural signals to refine creator strategy, content direction, and investment over time. Help teams and clients understand how creator performance feeds broader brand and media outcomes
Act as the creator subject-matter expert within integrated teams spanning strategy, creative, social, media, and analytics. Partner with operations, business affairs, and influencer management teams to ensure creator programs are scalable, compliant, and efficient. Support senior leadership in shaping points of view, presentations, and strategic narratives around creator marketing
Mentor and guide junior strategists and creator team members. Help elevate creator fluency across broader social and brand teams through collaboration and knowledge-sharing
Qualification
Required
7–10+ years of experience in social, creator, or influencer marketing, with a strong emphasis on strategy
Proven experience leading creator‑driven programs for large, high‑profile brands
Deep knowledge on the latest content styles and social trends
Deep understanding of creator marketing models, including paid partnerships, long‑term ambassadors, UGC, and whitelisting/partnership ads
Strong grasp of how creator content performs differently across organic social and paid media environments
Experience working within integrated agency teams and navigating complex client organizations
Confidence presenting strategic recommendations to senior client stakeholders
Excellent communication, collaboration, and leadership skills
Preferred
Experience designing always‑on or annualized creator programs
Familiarity with creator measurement frameworks and media‑adjacent performance metrics
Passion for fashion, basketball, hip hop and/or QSRs to support in client's communities
Benefits
Full spectrum of group health coverage options (medical, dental, vision)
Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
Variety of paid time off offerings that reflect our investment in all aspects of your overall life balance and wellness
Company
VML
VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths.
10001+ employees
H1B Sponsorship
VML has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (5)
2023 (11)
2022 (13)
2021 (7)
2020 (9)
Funding
Current Stage
Late StageTotal Funding
unknown2013-10-15Acquired
Leadership Team
Tripti Lochan
Co-Chief Executive Officer Asia
Heather Physioc
Chief Discoverability Officer
Recent News
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2025-02-05
2024-05-23
2024-05-23
Company data provided by crunchbase