SIGMA Group · 6 hours ago
Marketing Content Specialist
Evansville, Indiana, United States
Full-time
Onsite
Mid Level
3+ years expSIGMA Group is an employee-owned company based in Evansville, Indiana, focused on supporting manufacturers worldwide. The Marketing Content Specialist will develop and execute content for various marketing channels, aiming to effectively communicate the company's story and generate leads.
Manufacturing
Responsibilities
Write, refine, and distribute marketing materials for marketing projects needed. Including, but not limited to: brochures, case studies, product collateral, social media, email marketing, PPC ads, social ads, website content, intranet, internal marketing, press releases, etc
Create and optimize the website content to fit the best search engine optimization strategies
Assist with visual storytelling and video production by capturing high-quality footage and performing basic edits to create marketing videos. Content will highlight project success stories, divisional overviews, and key features for social media
Work cross-functionally with the Marketing team and diverse internal and external teams during the content development process
Develop and utilize a content management database to efficiently generate content with consistent voice and tone, including rewriting old content
Develop and utilize a robust content calendar with regular maintenance and organization
Create and distribute monthly status reports to Marketing and Sales management as appropriate
Monitor, evaluate and report on the success of the content performance and provide recommendations for ongoing improvements
Proofread and edit content produced by the Marketing department, including collateral, publications, letters, web copy, and various product marketing projects
This role will also participate in marketing team projects beyond content development requirements and will be communicated as projects arise
Qualification
Required
Excellent verbal and written communication skills
Must be able to conduct research, interpret source material, write for diverse audiences and communicate concisely on technical as well as promotional subject matter
Adaptability; ability to change actions, course, or approach
Self-starter but ability to work in collaborative/team environment
Strong desire to learn the industry supporting and customer needs
Direct personal contact with internal and external sources is required
Writing samples are requested
Bachelor's degree in Communications, Writing, Journalism, English, Marketing, or a related field
3+ years of prior experience developing content for media, marketing, or public relations
Preferred
Knowledge of AP Style
A strong understanding of digital and traditional marketing, including paid media, organic search (SEO), and Generative Engine Optimization (GEO)
Strong organizational and project management skills
Knowledge of Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro) and Canva
Experience in Prompt Engineering and managing AI-driven content workflows to maintain brand voice consistency
Benefits
Competitive compensation
Medical, dental, vision and life insurance
Flexible paid time off and paid holidays
Team-building activities
401(k)
ESOP participation
Company
SIGMA Group
SIGMA’s mission statement has always been to build trusting and enduring partnerships while providing engineering solutions that enable our valued customers to achieve their business goals Since its inception in 2003, SIGMA has collaborated with a multitude of customers all with different company sizes and backgrounds.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Rob Palmer
Chief Executive Officer
Elizabeth Witte
Chief Financial Officer
Company data provided by crunchbase