Booksy · 8 hours ago
Digital Marketing Manager
United States
Full-time
Remote
Mid Level
$75K/yr - $103K/yr
3+ years expBooksy is a global company focused on helping people feel great about themselves every day. The Digital Marketing Manager will drive global customer acquisition through campaign management and optimization, collaborating with cross-functional teams to enhance performance metrics and growth.
MarketplaceMobile AppsMobile PaymentsPaymentsSaaSSoftwareWellness
Responsibilities
Aid in managing paid acquisition programs across SEM, paid social (TikTok, Meta, Pinterest, Reddit), and other digital channels
Own a quarterly roadmap that prioritizes new initiatives like audience segmentation, creative optimization and iteration, and new channel testing
Monitor key performance metrics including CAC, LTV, conversion rates, and CTR across channels and campaigns
Own reporting, pacing, and forecasting: You'll manage ongoing performance tracking, ensure spend is driving efficient, scalable growth, and identify insights and trends
Collaborate closely with the Web, Creative, Brand, and Product Marketing teams to ensure briefs, ad copy, visuals, and landing page messaging are highly optimized for driving acquisition
Qualification
Required
3-5 years of experience in growth marketing or performance marketing or paid acquisition, with strong hands-on expertise in SEM and paid social
Comfortability working with tools such as Looker, AppsFlyer, SQL, Excel
Familiarity with CRM systems like Hubspot or SalesForce
Strong landing page and ad copy instincts, with an eye for what works and a bias toward thoughtful, opinionated testing
Attention to detail and a methodical approach, whether it's structuring a test, reviewing data, or QAing ad copy
Preferred
Experience in high-growth B2B SaaS or startups
A scrappy, action-oriented, and self-motivated mindset. You're excited to get your hands dirty and solve problems at both the strategic and tactical levels
The ability to thrive in high-pressure, fast-paced environments, where priorities shift and stakes are high. You stay calm, focused, and solution-oriented, even when things get messy
Benefits
Remote work with $50/month home phone/internet reimbursement
Comprehensive health, dental, and vision coverage with UHC
Company paid STD and LTD, and Basic Life Insurance at 1x salary
FSA/HSA's available - Booksy contributes $1,000/$2,000 to the HSA for employee/employee plus
Accident/Hospital/Critical Illness voluntary plans available
401k - 50% match up to 8% of contributions paid annually/ 3-year vesting period
PTO - Exempt employees - unlimited with manager approval. Non-exempt employees - 160 hours/year (does not roll over)
12 Holidays observed
Parental Leave - 12 weeks of paid leave
EAP (Employee Assistance Program)
Voluntary Pet Insurance through Fetch
Financial wellness tools through SoFi and Ladder
Discounts via Perkspot
Booksy benefit $50 per month to use on services in our app
Company
Booksy
Booksy is a booking platform that links local customers with professionals in the beauty, wellness, and health industries.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$203.75MKey Investors
CIBC Innovation BankingInovia CapitalSiena Secondary Fund
2024-10-03Series Unknown· $39.75M
2023-12-15Convertible Note· $1M
2023-11-23Series Unknown
Leadership Team
Stefan Batory
Cofounder & CEO
Recent News
2025-11-19
2025-11-19
2025-10-11
Company data provided by crunchbase