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Medscape · 1 day ago

Live Events Strategy Analyst

United States

Full-time

Remote

Mid Level

Medscape, a Medscape Company under WebMD, specializes in delivering MD and HCP audiences through live events across various therapeutic areas. The Live Events Strategy Analyst will be responsible for conducting audience analysis, building target lists, evaluating market opportunities, and supporting sales with data-driven recommendations for event strategies.

BiotechnologyHealth CareMedicalPrimary and Urgent Care

Responsibilities

Conduct audience analysis using prescribing trends, specialty data, geography, and practice type

Build segmented target lists (HCPs, hospitals, community practices, IDNs)

Identify high-value regions and clinical hotspots for event placement

Evaluate competitor presence, market saturation, and opportunity gaps

Support sales with data-driven recommendations for event formats, locations, and audience mix

Forecast potential attendance using historical data, specialty density, and engagement benchmarks

Analyze local healthcare ecosystems to recommend partnered venues (hospitals, cancer centers, specialty groups)

Partner with PM/AE teams to validate feasibility and alignment with client KPIs

Research and score potential partnered venues (hospitals, professional societies, academic centers)

Map local networks to identify optimal event footprint

Measure engagement performance vs. benchmarks and client KPIs

Assess venue performance and recommend future location strategy

Identify trends in clinician behavior, attendance patterns, and educational demand

Deliver executive summaries with actionable insights for continuous improvement

Support Sales, PM, and AE teams with data insights to improve accuracy of pre-sale commitments

Inform marketing on audience needs, segmentation intelligence, and targeting refinements

Collaborate with event operations and client services to ensure data alignment from planning through reporting

Partner with hospital/venue relations teams to enhance local engagement strategies

Qualification

CRM proficiencyMarketing analytics toolsData visualization (Tableau/Power BI)HCP databases understandingHealthcare market dynamicsData insights translationFast-paced environment adaptability

Required