Equiti · 3 hours ago
Product Marketing Manager
United States
Full-time
Remote
Mid, Senior Level
5+ years expEquiti is a technology-driven healthcare company that empowers individuals to access superior care through integrated technology and actionable insights. They are seeking a Product Marketing Manager to lead product marketing and customer activation strategies, ensuring effective product positioning and driving customer adoption. This role involves collaboration with various teams to enhance the market presence of Equiti's solutions and optimize customer engagement.
Hospital & Health Care
Responsibilities
Develop product messaging, positioning, and value propositions for Equiti's solutions that resonate with healthcare providers, administrators, and patients
Lead cross-functional go-to-market planning for product launches and major feature releases
Assist with the creation of sales enablement materials including product-related pitch decks, one-pagers, battle cards, demo scripts, and competitive analysis
Conduct market research, competitive intelligence, and customer insights gathering to inform product and marketing strategy
Define and refine buyer personas and customer journey mapping
Translate complex technical concepts and product features into clear, compelling benefits
Develop product content including solution briefs, technical documentation, case studies, and thought leadership
Build and manage post-sale onboarding and adoption campaigns in Salesforce Marketing Cloud/Pardot to drive product usage and customer success
Develop customer engagement strategies and nurture tracks to accelerate time-to-value and feature adoption
Create segmented lifecycle campaigns for different customer types, use cases, and maturity stages
Partner closely with Customer Success to identify adoption barriers and develop marketing solutions
Measure and optimize activation metrics including onboarding completion, feature adoption, engagement rates, and customer health scores
Develop automated workflows and trigger-based campaigns that guide customers through their journey
Assist with the creation of customer testimonials and success stories that demonstrate ROI and clinical impact
Build and execute co-marketing programs with integration partners such as Epic and other healthcare technology platforms
Develop joint value propositions, partner-specific messaging, and co-branded content
Create partner enablement materials including integration guides, solution briefs, and technical overviews
Identify and cultivate strategic partnership marketing opportunities that expand our reach
Collaborate with the Senior Manager, Brand & Marketing Programs on customer-facing enablement materials as needed
Work closely with Product to understand roadmap, gather customer feedback, and inform product strategy
Collaborate with Sales to enable the team with the right messaging, content, and tools to close deals
Partner with Customer Success to drive adoption, reduce churn, and identify expansion opportunities
Coordinate with the broader Marketing team on integrated campaigns, content development, and brand alignment
Qualification
Required
5+ years of product marketing experience, preferably in healthcare technology, SaaS, or B2B technology
Hands-on experience with marketing automation platforms (Salesforce Marketing Cloud Account Engagement/Pardot, HubSpot, or similar) and CRM systems (Salesforce preferred)
Exceptional technical writing ability: you can translate complex product features and healthcare workflows into clear, accessible content
Hands-on experience leveraging AI tools for content ideation, drafting, and optimization while maintaining brand voice and accuracy
Experience producing video content including scripting, basic editing, and post-production for product demos, marketing material, or educational content
Proven track record of leading successful product launches and go-to-market strategies
Strong analytical skills with the ability to use data to inform decisions, optimize campaigns, and demonstrate ROI
Experience building and managing customer lifecycle campaigns including onboarding, adoption, and engagement
Excellent project management skills with the ability to manage multiple initiatives simultaneously
Strong stakeholder management and cross-functional collaboration abilities
Preferred
Healthcare or healthtech experience with understanding of EHR integrations, telehealth platforms, or healthcare workflows
Partner or channel marketing experience
Familiarity with API and integration marketing
Experience creating customer enablement or co-marketing materials
Background in B2B2C marketing models
Company
Equiti
Equiti empowers providers and underserved communities with advanced technology and actionable insights.
201-500 employees
Funding
Current Stage
Growth StageRecent News
PR Newswire
2024-05-05
2024-05-05
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