Director of E Commerce & Growth – Contract jobs in United States
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24 Seven Talent · 2 hours ago

Director of E Commerce & Growth – Contract

24 Seven Talent is a fast-growing brand in the beauty and wellness consumer products industry seeking a Freelance Director of Digital Marketing & E-commerce for maternity leave coverage. This role involves leading a small, high-performing team to drive digital revenue and growth through strategic leadership, performance marketing, and effective e-commerce management.

Human ResourcesRecruiting

Responsibilities

Own digital and e-commerce strategy tied to revenue, acquisition, and retention goals
Align digital KPIs with broader brand and business objectives
Lead cross-functional initiatives with Brand, Creative, Product, and Operations
Manage DTC site performance (traffic, conversion, AOV, repeat rate)
Oversee merchandising, launches, promotions, and on-site content
Drive CRO via A/B testing, UX optimization, and personalization
Set and optimize paid media strategy (search, social, display, affiliates, influencers)
Manage agencies/partners, focusing on ROAS and efficient growth
Leverage audience data for segmentation and retargeting
Oversee email, SMS, and loyalty programs
Define segmentation and personalization to drive LTV and repeat purchase
Own digital dashboards and performance reporting for leadership
Track and optimize KPIs (CAC, ROAS, LTV, retention, site metrics)
Align digital efforts with retail/wholesale and brand campaigns
Support product and campaign launches with cohesive digital GTM plans
Provide stable leadership during the parental leave period
Maintain momentum on key initiatives and ensure a smooth handoff

Qualification

Digital marketingE-commerce strategyPerformance marketingCRM managementAnalytics platformsCross-functional communicationLeadership skills

Required

7+ years in digital marketing and e-commerce, ideally in consumer products, beauty, wellness, or DTC
Proven success scaling a DTC e-commerce channel with strong revenue impact
Expertise in performance marketing and major e-commerce/analytics platforms
Experience in CRM, email/SMS, and lifecycle marketing
Strong analytical, leadership, and cross-functional communication skills

Company

24 Seven Talent

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24 Seven partners with companies to get marketing, creative, and digital work done by providing the right talent, innovation, and insights.

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
Morgan Stanley Asia
2016-10-06Private Equity

Leadership Team

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Celeste Gudas
Chairwoman, Founder
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Company data provided by crunchbase