Click Here Digital · 22 hours ago
Programmatic Analyst
Baton Rouge, LA
Full-time
Onsite
Entry Level
1+ years expCLICK HERE DIGITAL is seeking a Programmatic Media Buyer (DV Analyst) to manage a portfolio of clients in various industries. The ideal candidate will implement and manage programmatic advertising campaigns, analyze trends, and collaborate with teams to optimize campaign performance.
AdvertisingDigital MarketingSEMSEO
Responsibilities
Implement and manage programmatic advertising campaigns across platforms (DV360, CM360, StackAdapt, Google Analytics, etc.)
Analyze programmatic campaigns to identify trends, insights, and optimization opportunities
Maintain high attention to detail in regard to ad copy, logos, graphics, budget and scope of work
Collaborate closely with account managers on campaign strategies, performance and recommendations for improvement
Collaborate with cross-functional teams to develop strategies for audience segmentation, retargeting, and personalized messaging
Ensure campaign is properly set up and that all ads being sent to the correct landing page
Conduct A/B tests to evaluate the effectiveness of different creatives, ad formats and messaging strategies
Generate regular reports to track campaign performance and communicate key findings
Monitor CRM daily for assigned tasks and ensure completion of tasks
Maintain performance standards on all assigned accounts
Analyze large subsets of data and provide client-facing feedback and reports
Stay current on industry trends, best practices and technologies in programmatic advertising
Other Duties may be assigned
Qualification
Required
1-2 years of Paid Media experience
Experience and strong understanding of programmatic advertising
Experience using industry tools such as Google Analytics, DV360 (Display & Video 360)
Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely
Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights
Ability to work independently and collaboratively in a fast-paced, deadline-driven environment
Excellent time-management and organizational skills
Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)
Preferred
Agency experience
Google Ads Manager experience
Google certifications (Google Analytics, Google Ads)
Experience with programmatic DSPs such as StackAdapt, The Trade Desk or similar
Experience with paid search, paid social media, or CTV
Experience in automotive, legal, and/or medical verticals
Strong understanding of advertising and marketing principles, particularly for online audiences
Company
Click Here Digital
The Click Digital Agency provides website design, SEO, SEM, social media, video advertising, graphic design, and digital marketing services.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-10-20Private Equity
Leadership Team
Bo White
Founder & CEO
Rashaad Randall, MSIS
Chief Technology Officer
Recent News
24-7 Press Release Newswire
2022-06-10
Company data provided by crunchbase