Events Marketing Manager jobs in United States
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Medscape · 15 hours ago

Events Marketing Manager

positionUnited States
timeFull-time
remoteRemote
seniorityEntry, Mid Level
date2+ years exp

Medscape, a division of WebMD, is currently seeking an Events Marketing Manager for their Live business unit. The role focuses on creating marketing strategies to drive engagement and participation in medical education live events for healthcare professionals, while also monitoring performance and collaborating with various teams.

BiotechnologyHealth CareMedicalPrimary and Urgent Care

Responsibilities

Create omni channel marketing strategies to drive traffic, engagement and participation to medical education live events for healthcare professionals
Implement and monitor marketing campaigns to meet organization’s attendee, registration, and revenue goals
Collaborate with the product management team to project and track program performance as it relates to registration and driver traffic
Partner with Data Analytics to create quarterly reports on event performance
Work closely with teams to coordinate and execute tactics within marketing plans as well partner opportunities
Work with social media specialist(s) to publish social media posts
Provide ongoing reporting and analysis to inform and support business decisions
Creating and disseminating summary reports (eg, email and onsite channel performance reviews) to update stakeholders
Interface with Sales and internal teams to address specific program performance issues
Share channel performance data with internal teams, identify new market trends and strategies to improve on email/social media engagement

Qualification

Digital marketingMarketing strategyProject managementData analysisMulti-channel marketingMS ExcelPowerPointSelf-directionTeamworkCommunication skillsOrganizational skillsProblem-solvingAttention to detail

Required

2+ years digital marketing experience, preferably in multi-channel marketing
Exceptional marketing strategy and campaign management skills
Must be proactive and detail-oriented
Strong ability to multi-task in a fast-paced environment
Strong sense of self-direction and ability to lead and own projects
Excellent teamwork, written and verbal communications skills
Proven success in working with cross-functional teams
Strong organizational, operational, analytical, and project management skills
Strong ability to represent and communicate data-driven analysis to various departments
Advanced MS Excel, PowerPoint skills

Preferred

BA/BS in marketing is preferred
Knowledge of direct to physician marketing a plus

Company

Medscape

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Medscape provides integrated medical information and educational tools online for primary care physicians and health care professionals. It is a sub-organization of WebMD.
dateFounded in 1996
location
New York, New York, USA
people-size501-1000 employees
web-link
http://www.medscape.com

Funding

Current Stage
Public Company
Total Funding
$21M
2001-12-27Acquired
1999-09-27IPO
1999-03-18Series Unknown· $21M

Leadership Team

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Christina Hoffman
SVP/ Chief Strategic Officer
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Amenah Jaffery
Director, Strategic Partnerships
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Company data provided by crunchbase