Artisan Talent · 1 day ago
Social Media Manager
Artisan Talent is a global risk analysis and insurance brand based in Jersey City. They are seeking a Social Media Manager to develop and execute a global social media strategy that builds brand awareness and drives business results. The role involves creating social media strategies, managing content calendars, and leveraging data to inform decision-making.
Responsibilities
Create comprehensive social media strategies aligned with business goals (leads, brand awareness), as well as marketing and brand objectives
Oversee social content calendar and content strategy, including development of platform-specific content (video, articles, polls), that tells stories, educates, solves problems, and humanizes the brand, often leveraging internal subject matter experts (SMEs) and showcases expertise (thought leadership)
Develop and manage organic campaigns, and drive traffic and conversions. Ensure representation for all events, employer programs and key initiatives
Actively manage online communities, accelerate employee-advocacy program, foster conversations, and identify and leverage trends
Set and align expectations and influence of partners within the organization
Use data to inform strategy and recommendations. Track, analyze, and report on key metrics (engagement, reach, leads) to demonstrate ROI
Work closely with Marketing, Creative, Sales, and Content teams to ensure consistent messaging and integrated campaigns
Stay current with algorithm changes, new platforms, and B2B best practices
Evolve and implement strategies for handling negative feedback or brand-related issues
Qualification
Required
8+ years of professional social media experience in a complex international organization
Must have some experience in B2B social media, content marketing, and campaign management
Strong analytical skills for data-driven decision-making
Excellent communication, copywriting, and visual storytelling abilities
Deep understanding of social media tools, analytics, and emerging technologies
Bachelor's degree in Marketing, Communications, or related field
Company
Artisan Talent
Artisan Talent is a digital, creative, and marketing staffing agency.
Funding
Current Stage
Early StageRecent News
2025-04-12
2024-05-24
2024-05-24
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