Cooperidge Consulting Firm · 19 hours ago
Marketing Director
New York, NY
Full-time
Onsite
Lead/Staff, Director/Executive
$120K/yr - $130K/yr
2+ years expCooperidge Consulting Firm is seeking a Marketing Director for an established, premier Assisted Living Facility in Staten Island, NY. This high-visibility leadership role focuses on driving occupancy through the development of a robust professional referral network and community outreach efforts.
Logistics & Supply Chain
Responsibilities
Census Development: Create and execute data-driven marketing strategies to aggressively increase occupancy and maintain a high facility census
Referral Engineering: Build and sustain high-value referral relationships with local hospitals, Skilled Nursing Facilities (SNFs), physicians, and social workers
Community Advocacy: Represent the facility at networking events and community forums; conduct high-conversion on-site tours for prospective residents and families
Lead Management: Utilize CRM systems to manage the full sales funnel, from initial inquiry to final move-in, focusing on optimizing lead-to-conversion metrics
Digital Presence: Oversee digital marketing efforts, including the facility website, social media strategy, and the proactive management of online reviews and listings
Strategic Collaboration: Partner with the clinical and executive teams to ensure marketing initiatives align with operational capacity and facility care goals
Market Intelligence: Monitor local competitor activity and market trends to adjust pricing and promotional strategies in real-time
Reporting & Analytics: Deliver comprehensive weekly and monthly performance reports to the executive team, highlighting growth trends and ROI on marketing spend
Qualification
Required
Minimum of two (2) or more years of experience in Assisted Living, Senior Living, or Healthcare Marketing is REQUIRED
Baccalaureate degree in Marketing, Health Service Management, or a related field is highly preferred
A proven track record of significantly increasing census in a senior living or home care environment
Must be at least 21 years of age
Preferred
A pre-existing referral network within the Staten Island or NYC healthcare community is strongly preferred
Excellent presentation and closing skills with a compassionate, resident-centered approach
Benefits
Competitive pay with opportunities for overtime and weekend shifts
Comprehensive medical, dental, and vision insurance
Life insurance and disability coverage
401(k) retirement plan with employer match
Paid time off — vacation, sick leave, and holidays
Continuing education and professional development opportunities
Supportive, team-oriented work environment
Company
Cooperidge Consulting Firm
Our mission is to support our clients' success by delivering top-quality personnel, delivering a high level of customer service and driving innovation in the both the commercial and government contracting space.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase