Warner Bros. Discovery · 9 hours ago
Manager, Marketing Strategy, Originals Marketing
Culver City, CA
Full-time
Onsite
Mid, Senior Level
$84K/yr - $156K/yr
7+ years expWarner Bros. Discovery is a leading entertainment company known for its iconic content and beloved brands. They are seeking a Marketing Strategy Manager for HBO Max Originals Marketing who will develop and execute integrated global marketing campaigns for original series, collaborating with cross-functional teams to ensure alignment with broader campaign objectives.
AdvertisingBroadcastingDigital EntertainmentDigital MediaFilm ProductionMedia and EntertainmentNewsPublishing
Responsibilities
Develop and evolve strategic framework title-level campaigns, informed by data, audience & research insights
Work closely with internal cross-functional team leads across creative, social, brand, PR, media, in-app, product, research, legal, international and distribution/partner marketing to ensure campaign strategies ladder-up to broader campaign objectives
Support Directors and Marketing Strategy Leads in managing external agencies and internal creative partners in the development of experiential activations, promotions, partnerships, in-app campaigns, CRM efforts, paid media, and social strategy
Key partner in paid media strategy and planning, including identifying platforms/channels that align with audience strategies and managing creative and editorial placement strategies and partnership executions
Develop social strategies in line with broader campaign objectives to drive and foster communities and fandoms for our shows online, leaning into social insights, platform best practices, and innovation
Develop influencer/creator strategies to reach and engage relevant fan segments
Contribute to, build upon, and help facilitate big ideas (promotions, earned media stunts, activations, partnerships) that breakthrough in a cluttered, competitive consumer landscape. Take bold swings with creative ideas grounded in strategy and insights
Manage external agencies that execute stunts, experiential promotions, and consumer experiences including day-to-day communication, production timelines, asset trackers, budgets, etc
In partnership with Ad Sales, Consumer Products, Production (as needed), support the execution of all partnerships and promotions with third-party brands across our distribution pipeline to drive viewership and broaden the reach of the marketing campaign
Craft and present marketing campaign decks that communicate pitches, big ideas, and go-to-market plans for numerous stakeholders
Evaluate campaign performance across multiple KPI’s with a deep understanding of analytics and how performance metrics inform and adjust strategies, providing actionable recommendations throughout the campaign lifecycle
Ability to juggle multiple projects with strong project management, communication, and organization
Assist with invoicing/budget tracking across campaigns and other team initiatives
Contribute to a team culture that breaks the mold, fueled by innovation and creativity in a fast-paced environment, with positive and transparent collaboration
Qualification
Required
7+ years content marketing experience, driving interest, viewing and engagement for TV series and/or films
Possess a sincere love for streaming entertainment, television, movies, and storytelling; fan of Harry Potter a big plus
Proven ability to think strategically and execute go-to-market plans that meet the HBO standards of creative and executional excellence
Strong written and verbal communication and effective presentation skills and collaborative, team player mentality are a must
Strong multi-tasking, organizational, and time management skills
Experience with developing and executing experiential activations
Experience with paid and social media campaign planning
Experience with developing and executing brand partnerships programs
Experience with quantitative and qualitative competitive analysis, including knowledge of robust media landscape and programming
Understanding of the current dynamic entertainment landscape, competitive creative campaigns and consumer trends
Bachelor's degree in a related field
Preferred
Experience with Photoshop, Google Slides, Microsoft Office Suite, and SharePoint is a plus
Benefits
Health insurance coverage
An employee wellness program
Life and disability insurance
A retirement savings plan
Paid holidays and sick time and vacation
Company
Warner Bros. Discovery
Warner Bros.
10001+ employees
H1B Sponsorship
Warner Bros. Discovery has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (32)
2024 (34)
2023 (47)
2022 (72)
2021 (82)
2020 (30)
Funding
Current Stage
Public CompanyTotal Funding
$17.5BKey Investors
JP Morgan
2025-12-05Acquired
2025-06-09Post Ipo Debt· $17.5B
2005-07-15IPO
Leadership Team
David Zaslav
President and CEO
Mark Thompson
CEO
Recent News
The Motley Fool
2026-01-25
2026-01-25
Company data provided by crunchbase