Acadia Pharmaceuticals Inc. · 1 day ago
Regional Marketing Liaison - Pacific Northwest
San Francisco, CA
Full-time
Onsite
Senior Level, Lead/Staff
$168K/yr - $210K/yr
8+ years expAcadia Pharmaceuticals is committed to turning scientific promise into meaningful innovation for underserved neurological and rare disease communities. The Regional Marketing Liaison will focus on strategic engagement with key opinion leaders, driving brand advocacy, executing marketing plans, and collaborating across teams to enhance local market strategies.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Drive brand advocacy Develop deep clinical and commercial knowledge of the Rett market; understand the treatment and market dynamic in their specific regions
Drive results in key areas, including KOL relationship management, refining our approach to insights collection/reporting and advocacy development, speaker identification, training and management, and regional marketing efforts
Executes physician engagement activities in the field and at key congresses
Executes key market development plans/tactics for pending indications/approvals
Engages with national and regional thought leaders to impact education and drive brand advocacy of Acadia product offerings; works with regional teams to identify and cultivate ‘emerging KOLs across different specialties
Serves as commercial liaison on thought leader engagement across departments including ELT, Sales, Medical Affairs/MSL, and Marketing
Works with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
Develops/executes region specific tactics tailored to regional needs/objectives; develops novel marketing solutions to address regional (customer) needs
Manages marketing projects and budgets associated with any regional key customer activities
Interprets and translates scientific clinical data and market research insights into commercial TL strategy aligned to Daybue Brand strategy
Provides field-based training for sales, when needed
Balances customer-facing time and managing marketing projects
Executes Account Coordination with all Matrix Partners + Responsible for monitoring account-level execution, identifying gaps, and driving coordination
Works closely with RBL and regional leads to align on top accounts, regional marketing priorities & needs
Creates appropriate branded and unbranded speaker program content
Develops physician speakers to provide high-quality speaker programs on disease state and product, when appropriate
Provides refresher and follow up training to speakers on approved speaker materials
Ensures appropriate and compliant execution of speaker programs
Monitors speaker performance at live programs
Provides field-based training to speakers on speaker programs when needed
Leads planning and execution of Acadia’s presence at assigned national and regional HCP conferences and scientific meetings in collaboration with home office marketing
Identifies novel opportunities to partner with national and regional professional HCP associations to drive disease and product education
Formalizes meetings (live, virtual, Congress) with senior leadership and KOLs
Identifies/monitors regional clinical dynamics by leading regional advisory boards strategy and execution
Facilitates cross pollination of best practices and highlights emerging issues to find solutions
Generates insights through use of secondary data, market research, and analytics and translate these into external expert strategy and tactical plan development
Works with/among related (internal) functions (Market Research, medical, New Product Planning, etc.) to facilitate/share insights for in line product(s)
Facilitates market development/insights for pipeline assets
Ensures that all Medical Legal Review (MLR) processes are followed, and all programs are compliant with legal guidance and corporate policies
Measures impact of TL marketing activities on a continual basis and adjusts course where appropriate
Develops/Manages regional thought leader engagement promotions budget and vendors
Conducts all aspects of business in compliance with Acadia's values, policies, SOPs, and the laws, regulations and codes that apply to our business
Qualification
Required
Bachelor's degree in marketing, health care, business administration or equivalent combination of relevant education/experience may be considered
Strong biopharmaceutical experience in sales, sales training, thought leader liaison or marketing roles
Minimum 8 years' experience in Neurology; rare disease and pediatric neurology experience strongly preferred
Scientific and clinical acumen, ability to engage with national KOLs on key topics
Vendor/budget management
Executive presence, ability to influence without authority
Organizational skills, excellent written/oral and planning skills
Ability to work successfully in a dynamic, fast paced, collaborative environment
Negotiating skills, specifically with business partners or management and influencing senior level leaders regarding matters of significance to the organization
Proficiency at creating and communicating a clear vision among team members, effectively aligning resources and activities to achieve functional area and/or organizational goals
Ability to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goals
Strong business acumen. Understands market dynamics, business drivers, corporate goals and impact on strategy
Effective verbal and written communication skills and organizational abilities
Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy
Business travel, by air or car, is regularly required; willingness to work evenings/select weekends is required
Preferred
Experience with thought leader engagement, ad boards and speaker's bureau strongly preferred
Experience working with agency partners and managing resources through medical/legal/compliance review process
Experience collaborating with key internal functions around market development (new product planning, market research, etc.)
Benefits
Competitive base, bonus, new hire and ongoing equity packages
Medical, dental, and vision insurance
Employer-paid life, disability, business travel and EAP coverage
401(k) Plan with a fully vested company match 1:1 up to 5%
Employee Stock Purchase Plan with a 2-year purchase price lock-in
15+ vacation days
13 -15 paid holidays, including office closure between December 24th and January 1st
10 days of paid sick time
Paid parental leave benefit
Tuition assistance
Company
Acadia Pharmaceuticals Inc.
Acadia Pharmaceuticals develops and commercializes small molecule drugs for the treatment of central nervous system disorders.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$811.73MKey Investors
National Institute of Neurological Disorders and StrokeOxford Bioscience PartnersNational Institute of Mental Health
2019-09-17Post Ipo Equity· $287.5M
2018-11-30Post Ipo Equity· $316.25M
2013-01-02Post Ipo Equity· $86.39M
Leadership Team
Catherine Adams
Chief Executive Officer
Steve Davis
President and CEO
Recent News
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