Synchrony · 16 hours ago
VP PayPal Marketing & Merchant Programs Manager
Stamford, CT
Full-time
Hybrid
Senior Level, Lead/Staff
$110K/yr - $185K/yr
8+ years expSynchrony is seeking a dynamic and visionary Vice President of Marketing to lead strategic marketing initiatives aimed at driving growth and innovation. This leadership role involves data-driven decision-making and requires the candidate to shape the future of the credit card marketing portfolio while enhancing the customer journey.
Consumer LendingFinanceFinancial ServicesInsuranceVenture Capital
No H1B
Responsibilities
Assist in accurately monitoring and forecasting key growth drivers for the credit card portfolio, leveraging data analytics and market trends to inform strategic decisions
Lead high-impact decisions that steer marketing initiatives towards achieving business goals, balancing risk and opportunity effectively
Help lead the PAR process to evaluate campaign effectiveness; incorporate findings to continuously refine and optimize marketing strategies
Maintain an in-depth understanding of competitive credit card products and market dynamics; identify and pursue opportunities to enhance the overall customer journey and experience
Drive cutting-edge, insight-led campaign strategies that fuel portfolio growth, continuously pushing for innovation and creative breakthroughs
Demonstrate a strong curiosity for emerging trends and technologies to pioneer next-generation marketing experiences that differentiate our offerings
Employ strong communication, presentation, and storytelling skills to clearly connect campaign learnings, insights, and recommendations to senior leadership and cross-functional teams
Develop and optimize marketing strategies with a laser focus on profitability goals; possess a strong understanding of how top-line marketing drivers impact the P&L and long-term business health
Perform other duties and/or special projects as assigned
Qualification
Required
Bachelor's degree. In lieu of degree, high school diploma/GED and 8+ years industry experience in credit, digital payments, fintech and digital marketing
5+ years of marketing and/or cobrand, digital, retail client portfolio experience
Ability and flexibility to travel for business as required
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening
Preferred
Proven experience in strategic marketing leadership roles within credit cards, financial services, or related fields
Strong analytical and forecasting abilities paired with sound business judgment
Demonstrated ability to innovate and implement growth-driving marketing campaigns
Excellent communication, presentation, and storytelling skills
Deep understanding of financial metrics and marketing profitability
Collaborative leadership style with the ability to influence and inspire teams and stakeholders
Passion for customer-centric marketing and enhancing user experiences
Benefits
Eligible for an annual bonus based on individual and company performance
Company
Synchrony
Synchrony is a consumer financial services company.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$500M2024-02-15Post Ipo Equity· $500M
2014-08-01IPO
Leadership Team
Brian Doubles
President & CEO
Raj Deol
SVP, Sam’s Club Marketing Leader
Recent News
Benzinga.com
2026-01-21
Business News: Pasadena Star-News
2026-01-19
Company data provided by crunchbase