Ob Hospitalist Group · 16 hours ago
Director, Digital Marketing, Growth & Performance
United States
Full-time
Hybrid
Director/Executive
$125K/yr - $135K/yr
10+ years expOb Hospitalist Group is seeking a Director of Digital Marketing, Growth & Performance to lead growth across its brands. This role is responsible for the digital ecosystem, demand generation strategy, and clinician recruiting marketing efforts to drive measurable growth in a B2B healthcare environment.
DeliveryHealth CareHospitality
Responsibilities
Own the end-to-end digital marketing strategy for Ob Hospitalist Group and Obtelecare, including website experience, SEO, paid media, and analytics
Lead the OBHG website rebuild and ongoing optimization to support conversion, storytelling, and scalable growth
Establish digital foundations that support future service line expansion and evolving business needs
Analyze Google Analytics and website performance reports, translating traffic trends and user behavior into actionable insights that guide content and campaign decisions across the marketing team
Partner with internal stakeholders to ensure digital platforms align with enterprise priorities
Own demand generation strategy in collaboration with marketing leadership, targeting B2B hospital decision-makers across segments and program models
Drive pipeline growth through integrated digital campaigns, content amplification and paid media
Partner closely with Business Development and Sales leaders to align audience targeting and performance goals
Support account-based and segmented growth strategies aligned to complex healthcare buying cycles
Lead a culture of testing, learning, and optimization across channels, messaging, and conversion paths
Own clinician recruiting marketing strategy, supporting workforce growth through targeted digital campaigns and content
Partner closely with Recruiting to analyze performance trends from marketing campaigns, webinars, and digital programs, translating engagement and conversion data into insights that connect marketing efforts to clinician pipeline growth and hires
Lead clinician ambassador and influencer initiatives to amplify authentic clinician voices
Partner with Recruiting and Clinical leadership to align marketing strategies with hiring priorities and clinician engagement goals
Lead the onboarding, management, and performance of a new advertising agency partner
Oversee paid media strategy and execution across channels (search, social, display, programmatic)
Ensure agency partners are aligned to growth objectives, performance metrics, and brand standards
Optimize media investment to maximize ROI and measurable business outcomes
Oversee organic and paid social media strategy across both brands
Guide amplification of clinician stories, thought leadership, and campaign content across digital channels
Own marketing performance measurement, reporting, and optimization across digital, demand, and recruiting efforts
Establish KPIs, dashboards, and insights that inform prioritization and continuous improvement
Serve as a senior leader within the Marketing organization, leading a team, and contributing to overall strategy and planning
Collaborate closely with the Director of Brand, Content & Communications to deliver integrated, cohesive campaigns across both brands
Qualification
Required
Bachelor's or Master's degree in Marketing, Business, Communications, or a related field
10+ years of progressive experience in digital marketing, demand generation, or growth marketing, including leadership responsibility
Proven success driving measurable growth through digital and performance marketing strategies
Experience marketing to B2B audiences with complex, multi-stakeholder decision-making
Strong understanding of full-funnel marketing, UX, conversion optimization, and website performance
Demonstrated experience leading website rebuilds or major UX optimization initiatives
Experience managing external agencies and paid media across LinkedIn, search, display, and programmatic channels
Ability to operate effectively in a fast-growing, evolving organization
Preferred
Experience marketing to healthcare, hospital, or clinical audiences
Experience supporting clinician recruiting or workforce marketing
Background in high-growth or transformational environments
Hands-on experience with CRM and marketing platforms (e.g., Microsoft Dynamics or similar)
Familiarity with marketing workflow/project management tools (e.g., Monday.com)
Experience supporting multiple brands or service lines
Background in account-based marketing (ABM) or segmented B2B growth strategies
Benefits
Paid time off & holidays so you can spend time with the people you love
Medical, dental, and vision insurance for you and your loved ones
Health Savings Account (with employer contribution) or Flexible Spending Account options
Employer Paid Basic Life and AD&D Insurance
Employer Paid Short- and Long-Term Disability w Optional Short Term Disability Buy-up plan
Paid Parental Leave
401(k) Savings Plan with match
Legal Plan & Identity Theft Services
Mental health support and resources
Company
Ob Hospitalist Group
Ob Hospitalist Group offers obstetric care of expectant mothers by providing in-house, board-certified physicians' services.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$58.92M2021-09-27Acquired
2016-10-28Series Unknown· $0.34M
2014-07-02Private Equity· $8M
Leadership Team
Lenny Castiglione
CEO
Kevin Krenzke
Chief Financial Officer
Recent News
2025-11-19
Company data provided by crunchbase