Acadia Pharmaceuticals Inc. · 18 hours ago
Associate Director, HCP Marketing - Rare Franchise
Princeton, New Jersey, United States
Full-time
Hybrid
Lead/Staff, Director/Executive
$175K/yr - $219K/yr
8+ years expAcadia Pharmaceuticals is dedicated to creating innovative treatments for underserved neurological and rare disease communities. The Associate Director HCP Marketing will lead promotional campaigns and educational activities for healthcare professionals, focusing on Rett Syndrome, while collaborating with cross-functional teams to enhance strategic marketing efforts.
BiotechnologyHealth CarePharmaceutical
Responsibilities
Lead development and implementation of HCP-focused marketing plans for Daybue
Lead unbranded disease education initiatives to increase awareness and understanding of Rett Syndrome among HCPs
Develop compelling messaging and resources to support clinical decision-making
Translate insights into actionable strategies that influence prescribing behavior and treatment adoption
Design and execute market shaping strategies to prepare the ecosystem for current and future therapies
Monitor competitive landscape and lead competitive planning efforts to ensure differentiation and readiness
Act as the marketing point of contact for market research initiatives
Partner with insights and analytics teams to identify trends, unmet needs, and opportunities
Leverage data to inform strategic decisions and optimize marketing tactics
Work closely with other marketing team members, including RML leads and Consumer Marketing to ensure alignment and synergy across initiatives
Collaborate with Medical Affairs, Market Access, and Sales to deliver integrated HCP engagement strategies
Support development and training of field tools and resources to enable effective HCP interactions
Manage agency partners and vendors to deliver high-quality marketing assets and campaigns
Collaborate closely with MLR team for approval for marketing strategies and tactics through the MLR process
Track performance metrics and adjust strategies to maximize impact
Develop and deliver presentations as needed to commercial management and other internal stakeholders
Lead Annual Budget and tracking for HCP marketing
Qualification
Required
Bachelor's degree in marketing, health care, life science
Minimum of 8 years of progressively responsible experience in pharmaceutical or biotech Marketing
3 years in a product manager role strongly desired
Rare Disease experience highly desirable, with requirement of understanding of specialty therapeutics addressing significant unmet medical needs
Strong Biopharmaceutical brand management experience and demonstrated track record of success
Proficient at effectively prioritizing goals and coordinating resources to achieve those goals
Demonstrated ability to interface/collaborate with other departments and influence without authority as necessary to achieve goals
Travel required; ability to travel up to 30% of time during peak execution time periods
Preferred
Master's degree preferred
Emerging life sciences / start-up experience strongly preferred
Benefits
Medical, dental, and vision insurance
Employer-paid life, disability, business travel and EAP coverage
401(k) Plan with a fully vested company match 1:1 up to 5%
Employee Stock Purchase Plan with a 2-year purchase price lock-in
15+ vacation days
13 -15 paid holidays, including office closure between December 24th and January 1st
10 days of paid sick time
Paid parental leave benefit
Tuition assistance
Company
Acadia Pharmaceuticals Inc.
Acadia Pharmaceuticals develops and commercializes small molecule drugs for the treatment of central nervous system disorders.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$811.73MKey Investors
National Institute of Neurological Disorders and StrokeOxford Bioscience PartnersNational Institute of Mental Health
2019-09-17Post Ipo Equity· $287.5M
2018-11-30Post Ipo Equity· $316.25M
2013-01-02Post Ipo Equity· $86.39M
Leadership Team
Catherine Adams
Chief Executive Officer
Steve Davis
President and CEO
Recent News
Company data provided by crunchbase