Strava · 1 day ago
Senior Manager, Growth Marketing, Marketing Technology
Strava NY
Full-time
Hybrid
Senior Level
$150K/yr - $160K/yr
7+ years expStrava is an app for active people, boasting over 180 million athletes globally. The Senior Growth Marketing Manager, Marketing Technology will lead the design and implementation of scalable marketing systems, ensuring effective campaign execution and optimization across channels.
AppsFitnessInternetMobileSocial NetworkSports
Responsibilities
Own the configuration, health, and evolution of Strava’s consolidated marketing automation platforms, driving continuous optimization at scale
Architect self-service systems that enable Marketing to independently execute high-quality campaigns — with strong adoption, documentation, and governance
Lead complex MarTech solutioning for advanced use cases, including real-time personalization, cross-channel orchestration, experimentation frameworks, and emerging channel capabilities
Partner closely with Comms Platform Engineering — translating Marketing needs into build requirements and leveraging deep 3P expertise to shape scalable 1P solutions
Extend MarTech foundations to Acquisition, supporting paid media execution, attribution, and compliance across the full funnel
Drive AI adoption where it delivers real impact, maximizing in-platform capabilities, prototyping new solutions, and informing Engineering’s roadmap
Qualification
Required
7+ years of experience in marketing technology, marketing automation, or lifecycle marketing, with at least 3 years in a systems or platform ownership role
Cross-channel MarTech experience spanning both lifecycle/CRM (email, push, in-app, SMS) and acquisition tech (MMPs, ad platform integrations, attribution, privacy/consent compliance)
Deep technical proficiency with enterprise marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) including hands-on experience with platform configuration, data integration (APIs, JSON, ETLs), and system design
Strong grasp of data flows between 1P and 3P systems — you can guide campaign design, establish experimentation guardrails, and ensure Marketing builds on solid foundations
Proven ability to partner with Engineering to define requirements, translate business needs into technical specs, and collaborate on custom solutions
Excellent communication and stakeholder management skills — you can influence across Marketing, Product, Data, and Engineering, and present technical strategies to non-technical audiences
Preferred
Experience leading platform migrations or consolidations is strongly preferred
Company
Strava
Strava is a social fitness app that tracks running, cycling, and workouts, connecting athletes.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$151.85MKey Investors
Sequoia CapitalJackson Square VenturesMadrone Capital Partners
2025-05-22Series Unknown
2025-05-22Debt Financing
2020-11-17Series F· $110M
Leadership Team
Michael Martin
CEO & Board Member
Rob Terrell
Chief Technology Officer
Recent News
2026-01-23
Crunchbase News
2026-01-22
2026-01-22
Company data provided by crunchbase