New York Botanical Garden · 1 day ago
Director, Brand Licensing
Bronx, NY
Full-time
Hybrid
Director/Executive
$90K/yr - $98K/yr
6+ years expNew York Botanical Garden is one of the world’s leading cultural and scientific institutions, and they are seeking a Director of Brand Licensing to expand their licensing partnerships. This role involves overseeing the management of NYBG’s licensing business, ensuring product development meets standards, and managing relationships with licensing partners.
LifestyleNon ProfitTravel
Responsibilities
Become an expert in NYBG’s brand guidelines, institutional archives, and creative assets, as well as NYBG’s prior and future exhibition content
Manage product development workflows from concept through launch, ensuring milestones and deadlines are met
Oversee product, packaging, and marketing submissions from licensees using NYBG’s proprietary approval systems
Participate in product innovation and trend reviews, identifying white space opportunities and category expansion
Serve as the primary liaison between NYBG and licensing partners, maintaining consistent communication and follow-ups
Create and manage project timelines, coordinating with internal teams and external partners
Support day-to-day client and licensee relationship management, driving successful collaboration
Work closely with licensees to expand product, territory, and retail opportunities
Work closely with NYBG Shop, Exhibitions team, and Marketing team to ensure licensing partners are supported, merchandised and marketed within our owned retail channels
Coordinate photoshoots, activations, sponsorship projects from strategy to execution with internal and external partners
Support leadership in negotiating commercial terms and finalizing contracts with NYBG’s legal department
Manage internal contract workflows and licensee governance to ensure compliance with contractual obligations
Track, monitor, and analyze royalty reports, preparing internal financial updates, forecasts, and quarterly budgets
Research market and retail trends, monitoring the competitive landscape and consumer feedback to inform strategy
Collaborate with internal and external marketing teams to ensure smooth and successful product launches
Contribute to creative campaign development and execution aligned with NYBG’s licensing goals
Work with various teams to develop pitch decks and proactive sales outreach for licensing opportunities
Represent NYBG at select product licensing and content/exhibition licensing events and conferences
Some related domestic and international travel will be required
Qualification
Required
6-8 years of experience in licensing, product development, brand management, or related fields
Strong understanding of licensing processes, museum exhibitions, licensed product development, and contract management
Working knowledge of cultural institutions, museums and botanic gardens in the United States and around the world is ideal
Excellent written and verbal communication skills
Highly organized, detail-oriented, and able to manage multiple projects simultaneously
Strong relationship-building skills and a professional, collaborative demeanor
Proactive problem solver, resourceful, and able to work both independently and as part of a team
Computer fluency and well as proficiency with Microsoft Office (Outlook, Excel, PowerPoint) and working knowledge of Adobe Creative Suite
Bachelor's degree in a relevant field or commensurate work experience
Company
New York Botanical Garden
The New York Botanical Garden is New York City's premier botanical garden and a top NYC tourist attraction.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$1.21MKey Investors
Bezos Earth Fund
2025-10-23Grant
2025-05-21Grant· $0.05M
2014-01-01Grant· $1.16M
Leadership Team
Jennifer Bernstein
CEO and The William C. Steere Sr. President of The New York Botanical Gard
Emily Schwarz
Chief Financial Officer
Recent News
2025-10-25
2025-07-11
2025-06-22
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