Rice University · 3 hours ago
Associate Director of Digital Content
Houston, TX, United States
Full-time
Hybrid
Mid, Senior Level, Lead/Staff
3+ years expRice University, ranked among the nation’s top 20 universities, is seeking an Associate Director of Digital Content to shape and execute the digital communications strategy for its Development and Alumni Relations division. This role involves managing email marketing efforts, collaborating with various teams, and ensuring brand consistency across digital channels.
EducationHigher EducationService IndustryUniversities
Responsibilities
Manages the development and implementation of the digital communication strategy for Development and Alumni Relations
Supervises the digital content team members, who are responsible for the writing, design and production coordination of digital communication and marketing materials
Manages the execution of robust email marketing campaigns, including segmentation, automation and other email best practices
Creates direct marketing efforts using the advancement CRM (OwlConnect, powered by Blackbaud), requests and/or pulls email queries, builds and tests emails, and optimizes templates for best results
Actively manages and improves the contactability results through advanced segmentation, calendar management, metrics and analysis, advanced a/b testing, and other targeted marketing approaches
Oversees digital community-building through social media channels
Participates in university-wide and community-wide initiatives and cross-functional teams to establish the organization as a strategic partner and thought leader
Ensures brand consistency and integrity across all digital channels and assets, including messaging, imagery, and tone of voice
Partners with internal stakeholders and campus partners to achieve program goals and to ensure coordination
Performs all other duties as assigned
Provide general marketing expertise and best practice guidance, including for accessibility
May help with UX/UI web design activities and managing websites
Qualification
Required
Bachelor's degree
Three or more (3+) years of related professional experience in a marketing, communications, social media or other closely related field
Knowledge of digital technology and platforms, current and future trends
Excellent oral and written communication skills
Strong analytical skills
Demonstrated problem solver
Ability to leverage current and future trends to produce measurable results that aid in the success of the organization
Ability to work independently to meet expected deadlines and schedules
Ability to work in a fast-paced environment
Knowledge of different social publishing platforms
Experience with content management systems
Experience with email marketing systems
Experience with customer relationship management (CRM) systems
Understanding of email marketing metrics and best practices
Preferred
Four or more (4+) years of related professional experience referenced above
One or more (1+) years of direct supervisory experience
Experience managing or executing email components of integrated marketing campaigns
Process-oriented
Understanding of project management systems
Experience with email marketing a/b testing, automation and database integrations
Experience working in higher education
Experience working in a nonprofit fundraising campaign or initiative
Experience with Blackbaud Internet Solutions and/or Blackbaud CRM
Company
Rice University
Rice University is a private research university that focuses on providing undergraduate education services.
1001-5000 employees
H1B Sponsorship
Rice University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (113)
2024 (81)
2023 (71)
2022 (65)
2021 (82)
2020 (86)
Funding
Current Stage
Late StageTotal Funding
$80.9MKey Investors
National Heart, Lung and Blood InstituteAdvanced Research Projects Agency for HealthUS Department of Energy
2024-09-19Grant
2024-08-13Grant· $18M
2023-07-27Grant
Leadership Team
Ken Medlock
James A Baker III and Susan G Baker Fellow in Energy and Resource Economics
Kyle Judah
Executive Director, Liu Idea Lab for Innovation & Entrepreneurship (Lilie)
Recent News
2026-01-25
2026-01-19
Company data provided by crunchbase