MODCO Media · 1 day ago
Search Marketing Analyst
United States
Full-time
Remote
New Grad, Entry Level
$65K/yr - $75K/yrMODCO Media is focused on search marketing, and they are seeking an Analyst, Paid Search to monitor and maintain media campaign development on search channels. The role involves gathering data for campaign strategy, managing budgets, and implementing optimization strategies to enhance client business objectives.
Digital MediaSEOSocial Media
Hiring Manager
Jennifer Abdelshahed
Responsibilities
Gathering research and data necessary to build a new campaign strategy and recommendation
Building and trafficking approved plan within platform (Google Ads and/or Microsoft Ads)
Monitoring and maintaining campaign budgets, pacing, and bid adjustments
Managing campaign performance and evaluating up against the competitive landscape
Implementing regular optimization strategies against client business objectives
Developing new optimization recommendations and/or testing plans
Utilize bid management tools as well as Google, Bing, and Search Ads 360 paid search platforms to build campaigns, implement optimizations, pull reporting, and QA campaigns
Pull and analyze data to inform campaign reporting and help build insights
Granular maintenance of monthly billing cycle
Resolve billing discrepancies in partnership with client strategy and billing reconciliation team
Learn all relevant tools for reporting, analytics, and competitive analysis as well as bid management platforms, Benchtools, Google Trends, etc
Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received
Stay informed on search industry trends and new tools and ad formats
Successful completion of training programs and requisite certifications required
Qualification
Required
Some professional or internship experience in SEM/paid media preferred
Strong working knowledge of Google Ads (including Search, Display, and YouTube campaigns), Microsoft Ads
Top-notch project management skills and presentation skills is a must
Knowledge of the SEM industry and the paid search advertising model
Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
Excellent verbal and written communication skills
Excellent analytical skills
Proficiency in Microsoft Office Suite and/or Google Suite with intermediate to advanced understanding of Excel/Sheets
General knowledge of search engine optimization (SEO), social advertising, and web usability
Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
Appetite for learning and taking on new challenges
Preferred
Exposure to Programmatic, Amazon, Apple Search, UAC and paid social channels is a plus
Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
Company
MODCO Media
Modco Media focuses on solutions like media strategy, media planning, digital media, printing, SEM, SEO, social media, and media research.
Founded in 1991
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Erik Dochtermann
CEO
Company data provided by crunchbase