Women of the Vine & Spirits · 13 hours ago
VP Marketing, American Whiskeys + Agaves
New York, NY
Full-time
Hybrid
Director/Executive
$225K/yr - $281K/yr
15+ years expWomen of the Vine & Spirits is part of Pernod Ricard, a global premium spirits and wine company. The Vice President of Marketing for American Whiskeys and Agaves leads brand strategy and growth for a dynamic portfolio, driving performance and elevating marketing capabilities across the organization.
Food & Beverages
Responsibilities
Lead the development and execution of the annual brand operating plan, ensuring strategies and programs are culturally relevant, inclusive, and adaptable across markets
Build and strengthen brand positioning, digital strategy, and media engagement plans, delivering measurable improvements in brand equity, conversion, and market performance within 12- 18 months
Partner with the Innovation Hub to shape timely, insight-driven innovation that fuels long-term portfolio growth
Collaborate closely with the Código Founder and team to co-create impactful marketing and commercial plans tailored to the U.S. market
Oversee multi-brand strategy development, serving as a key liaison to Brand Units and ensuring alignment, consistency, and cultural resonance across the portfolio
Manage significant marketing investment budgets, optimizing spend through ROI tracking, performance diagnostics, and data-driven course correction
Represent the Chief Marketing Officer in enterprise forums as needed, contributing to cross-functional leadership discussions and advancing organizational priorities
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or related field
Minimum 15 years of progressive business or marketing experience, including 10+ years leading brand management for multiple brands and teams
Demonstrated success in developing and executing brand strategy, digital marketing, and culturally relevant consumer engagement
Strong financial and business acumen, with experience managing significant budgets and driving ROI-based decision-making
Proven ability to lead through influence, collaborate across functions, and manage complex stakeholder dynamics, including founder-led environments
Commitment to diversity, equity, and inclusion, with a track record of building inclusive teams and integrating diverse perspectives into brand strategy
Preferred
Master's degree
Experience in the American Whiskeys or Agave categories (both preferred)
Benefits
Flexible work policy
Hybrid option with flexibility to work remotely 2 days a week
Company
Women of the Vine & Spirits
Women of the Vine & Spirits is the leading membership organization, worldwide, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that empowers all to succeed.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Deborah Brenner
Founder & CEO
Company data provided by crunchbase