Waters Corporation · 5 hours ago
Senior Marketing Analyst
Milford, MA
Full-time
Hybrid
Mid, Senior Level
3+ years expWaters Corporation is focused on advancing scientific research with their innovative instruments. The Senior Marketing Analyst will guide marketing decisions through data analysis, translating insights into strategies that enhance customer engagement and inform global marketing efforts.
Search Engine
Responsibilities
Through storytelling, you’ll translate data into actionable insights that drive improvement in customer engagement
Understand Waters’ end to end customer journey from digital marketing and web analytics to order, through internal and external data analysis; helping to define how these findings should influence global marketing efforts
Establish innovative strategies to understand and solve complex marketing problems: reach valuable data driven insights, through the discovery of patterns and trends; testing and evaluating various marketing mix models; formulating and designing data pipelines to monitor key metrics for the marketing teams
Coordinate activities that support delivery of marketing insights and participate hands-on in multiple projects
You will work closely with the Director of Revenue Operations, and various leaders in the Waters Division; as part of a matrixed team you will be supporting Division marketing priorities, working closely with peers in Commercial Excellence
Qualification
Required
3-5 years of professional experience in the field of analytics/marketing/consulting
Marketing domain expertise: Hands-on experience from tactical marketing analytics (such as marketing mix and attribution modeling, web analytics, campaign performance analysis, ROI estimates, life time value modeling) and customer focused marketing analysis (segmentations, user survey, storytelling about customers, brand positioning, etc.)
Strong technical competence to perform advanced analytics: Experience performing analysis with large datasets, analytics tools experience (Python, Excel, SQL)
Experience from 3rd party marketing tools (such as Google Analytics, Marketo, Adobe Analytics, Adobe Marketing Cloud)
Skilled at condensing analysis into actionable insights to inform business decisions within marketing
Preferred
Experience of using Salesforce CRM
Experience with hands-on statistical modeling (such as regression modeling, a/b testing, significance testing etc.), knowledge about machine learning (such as predictive modeling, decision trees, classification models, clustering techniques)
Experience working in a matrixed environment building successful stakeholder partnerships
Company
Waters Corporation
Waters Corporation is a global leader in analytical instruments, separations technologies, and software, serving the life, materials, food, and environmental sciences for over 65 years.
5001-10000 employees
H1B Sponsorship
Waters Corporation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (19)
2024 (30)
2023 (26)
2022 (13)
2021 (23)
2020 (15)
Funding
Current Stage
Public CompanyTotal Funding
$6MKey Investors
IDA Ireland
2022-10-07Grant· $6M
1995-11-24IPO
1994-08-01Private Equity
Leadership Team
Udit Batra
President and Chief Executive Officer
Recent News
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2026-01-20
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