Director of Brand & Marketing Communications jobs in United States
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ABB Product Group Solar · 16 hours ago

Director of Brand & Marketing Communications

positionStuart, FL, US
timeFull-time
remoteOnsite
seniorityDirector/Executive
money$100K/yr - $120K/yr
date7+ years exp

ABB Product Group Solar is seeking a Director of Brand & Marketing Communications responsible for the strategic stewardship of the organization’s brand, messaging, and digital presence. This role ensures consistency across all marketing and communication touchpoints while overseeing outsourced partners supporting digital and content execution.

EnergyEnvironmental EngineeringRenewable Energy
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H1B Sponsor Likelynote

Responsibilities

Partner with executive leadership and Public Relations to align brand, communications, and organizational strategy
Provide strategic guidance to leadership on brand positioning, messaging priorities, and reputational risk
Translate organizational goals into clear marketing and communications strategies and annual priorities
Own website strategy, structure, and user experience
Direct outsourced website development, SEO, and accessibility efforts
Ensure digital properties meet compliance and brand standards
Oversee use and governance of digital analytics platforms, including Google Analytics and related tools
Establish key performance indicators (KPIs) for website and digital content performance
Review analytics data to inform strategic decisions, content priorities, and optimization opportunities
Develop messaging frameworks for organizational initiatives and service lines
Oversee editorial priorities and content standards
Ensure accuracy, compassion, and clarity in all published materials
Select, manage, and evaluate marketing vendors and agencies
Ensure outsourced work aligns with brand and organizational goals

Qualification

Brand strategyDigital marketingVendor managementHealthcare marketingContent governanceWritten communicationVerbal communicationCollaboration

Required

Bachelor's degree in marketing, communications, journalism, or related field required
Minimum of 7–10 years of experience in brand, communications, or healthcare marketing leadership
Demonstrated experience managing agencies and outsourced vendors
Strong understanding of digital platforms, website strategy, and content governance
Exceptional written and verbal communication skills

Preferred

Healthcare, hospice, or highly regulated industry experience preferred

Company

ABB Product Group Solar

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ABB Product Group Solar is a solar inverter business.
dateFounded in 1973
location
Arezzo, Toscana, ITA
people-size10001+ employees
web-link
http://www.abb.com/solarinverters

H1B Sponsorship

ABB Product Group Solar has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
2021 (52)
2020 (34)

Funding

Current Stage
Late Stage
Total Funding
unknown
2020-03-02Acquired
Company data provided by crunchbase