Gainsight · 16 hours ago
Principal Marketing Manager
United States
Full-time
Remote
Lead/Staff
$110K/yr - $165K/yr
8+ years expGainsight is an AI-powered retention engine that helps customer-centric companies drive success. They are seeking a Principal Marketing Manager to drive growth through customer advocacy and executive engagement programs, working cross-functionally with various teams.
AnalyticsInformation TechnologySaaSSoftware
Responsibilities
Inform the strategy and execution of our global customer recognition and advocacy ecosystem, ensuring a steady pipeline of advocates ready to support Marketing, Sales, and Product initiatives
Operationalize and manage high-touch initiatives, including the Executive Sponsor Program and Customer Advisory Boards (CAB), to foster strategic alignment between our leadership and top-tier accounts
Orchestrate the end-to-end production of customer success stories, video testimonials, and case studies that demonstrate tangible ROI and support key market narratives
Drive our third-party review strategy on critical platforms (e.g., Gartner Peer Insights, G2), ensuring our brand reputation remains a market leader through authentic customer voices
Partner with Sales and Customer Success to scale our reference and referral programs, directly impacting deal velocity and providing validated social proof during the sales cycle
Qualification
Required
8+ years of relevant experience in Customer Marketing, Advocacy, or Strategic Marketing and a Bachelor's degree (or equivalent combination of education and experience), required
Executive Presence: Proven ability to interface with and influence C-suite stakeholders, both internally and externally
Strategic Storytelling: A sharp ability to extract compelling, ROI-driven narratives from complex customer implementations
Operational Mindset: Experience building and scaling repeatable processes and playbooks for global programs
Preferred
Gainsight Proficiency: Hands-on experience using the Gainsight platform to drive customer engagement or advocacy workflows
AI Innovation: Experience leveraging AI-powered tools to scale content production or customer sentiment analysis
Event Production: Experience managing marquee in-person and virtual customer events
Benefits
Fully covered medical premiums (employee-only)
Flexible PTO
401(k) plan
Dental and vision coverage
Remote work options
$10,000 lifetime fertility stipend
Access to coworking spaces around the globe
Dedicated Recharge Holidays - one long weekend each quarter to relax and reset
Company
Gainsight
Gainsight is a technology company that offers a range of software for optimizing the customer experience and improving product analytics.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$156.25MKey Investors
Lightspeed Venture PartnersInsight PartnersBessemer Venture Partners
2020-11-30Acquired
2017-05-09Series E· $52M
2015-11-12Series D· $50M
Leadership Team
Nick Mehta
Board of Directors and Special Advisor to the CEO
Mickey Alon
CTO and Founder of Gainsight PX
Recent News
2026-01-13
Morningstar.com
2025-11-03
Company data provided by crunchbase