Lyft · 18 hours ago
Manager, Consumer & Cultural Communications
New York, NY
Full-time
Hybrid
Mid, Senior Level
$108K/yr - $135K/yr
5+ years expLyft is a company focused on serving and connecting people, and they are seeking a creative communications strategist to enhance their brand's cultural relevance. This role involves driving organic buzz and shaping cultural conversations to transform Lyft into a brand people feel connected to and advocate for.
AppsMobile AppsRide SharingSoftwareTaxi ServiceTransportation
Responsibilities
Integrate Products Into Conversations: Incorporate new and existing products into ongoing cultural conversations, working in partnership with product and marketing to drive the newsworthiness of Lyft product and brand into consumers’ everyday lives
Drive Cultural Relevance: Identify and activate against cultural moments, trends, and conversations where Lyft can authentically participate and lead
Create Breakthrough Campaigns: Conceive and execute brand relevant activations that generate earned media coverage and organic word-of-mouth
Build Community Movements: Transform Lyft riders, drivers, and fans into brand advocates through innovative engagement strategies
Orchestrate Grassroots Moments: Design PR moments that are inherently grassroots and community driven—from street-level activations to digital experiences that demand sharing
Connect Dots Across Channels: Seamlessly blend earned media, social content, celebrity and influencer partnerships, and community engagement into cohesive narratives
Speed & Agility: Lead rapid-response efforts to cultural moments, turning trending topics into brand opportunities within hours, not days
Measure What Matters: Track and report on cultural impact metrics beyond traditional PR—from social sentiment to share of voice in culture
Qualification
Required
5+ years of experience in communications, with proven success in consumer campaigns and viral activation
Track record of creating buzzworthy moments that drove both social engagement and earned media coverage
Deep understanding of internet culture, social platforms, and how communities form and share content
Experience with non-traditional PR tactics—from experiential marketing to creator partnerships to cause-driven campaigns
Natural storyteller who can spot the human angle in any product or feature
Comfort operating in ambiguity and ability to move fast when cultural moments emerge
Strong cross-functional partnership skills—you'll work with product, marketing, social, and policy teams daily
Preferred
Have examples of campaigns that exploded into mainstream consciousness
Can point to specific cultural moments you've helped brands authentically join or create
Understand the difference between manufacturing buzz and facilitating genuine community excitement
Think in content formats, not just press releases
Get equally excited about a TikTok trend and a Today Show placement
Can sell creative, sometimes unconventional ideas to senior stakeholders
Benefits
Great medical, dental, and vision insurance options with additional programs available when enrolled
Mental health benefits
Family building benefits
Child care and pet benefits
401(k) plan with company match to help save for your future
In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
Subsidized commuter benefits
Monthly Lyft credits and complimentary Lyft Pink membership
Company
Lyft
Lyft is a leading ride-hailing service offering car rentals, bike, and scooter-sharing through its mobile app for convenient transportation.
5001-10000 employees
H1B Sponsorship
Lyft has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (137)
2024 (100)
2023 (132)
2022 (287)
2021 (266)
2020 (281)
Funding
Current Stage
Public CompanyTotal Funding
$5.76BKey Investors
FidelityMagna InternationalCapitalG
2025-09-03Post Ipo Debt· $450M
2024-02-21Post Ipo Debt· $400M
2021-02-01Post Ipo Equity
Leadership Team
David Risher
Chief Executive Officer
Erin Brewer
Chief Financial Officer
Recent News
2026-01-22
2026-01-22
2026-01-22
Company data provided by crunchbase