Novartis · 9 hours ago
Senior Marketing Manager – Multiple Sclerosis
East Hanover
Full-time
Hybrid
Mid, Senior Level
$126K/yr - $234K/yr
3+ years expNovartis is a leading pharmaceutical company seeking a Senior Marketing Manager to focus on HCP marketing strategies in the Multiple Sclerosis therapeutic area. This role involves developing integrated brand marketing strategies and collaborating with cross-functional teams to enhance HCP-centric campaigns and experiences.
BiotechnologyHealth CareMedicalPharmaceuticalPrecision Medicine
Responsibilities
Work effectively with the Executive Director Marketing Strategy, Marketing Director, and the HCP Marketing team to help develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insights
Establish brand-specific and disease state expertise, creating engaging activations that can be adapted into personalized customer experiences
Share and embed knowledge on best practices to engage HCPs and change behavior across the full brand lifecycle
Implement best in class HCP promotion and digital marketing strategies that align to brand goals and maximize business results
Ensure digital plans are appropriately implemented and optimized
Contribute to a high performing team culture that proactively and effectively interfaces across key functions to achieve objectives
Support and deliver the HCP integrated plan for the brand to achieve the brand strategy and objectives; define resourcing required and manage the allocated budget, collaborating effectively across strategic partners including Customer Engagement (CE), Customer Experience Planning and Optimization (CXP&O), NPS, Market Access, TLL, and Insights and Decision Sciences (IDS)
Master the creative brief writing process ensuring execution excellence and accountability of agency (AoR)
Qualification
Required
Bachelor's degree in a related field; PharmD or MBA preferred
Minimum of 3 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare
Demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale in the US Market
Experience in supporting high performing brands in highly competitive categories within the US
Strong cross-functional leadership and ability to collaborate effectively with various internal stakeholders including Legal, Regulatory, Medical, and Compliance
Experience in non-personal promotion including digital and social
Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
Detail-oriented with the ability to manage multiple tasks, priorities and deadlines
Preferred
Multiple Sclerosis or other specialty therapeutic area experience
Benefits
Health, life and disability benefits
A 401(k) with company contribution and match
A variety of other benefits
A generous time off package including vacation, personal days, holidays and other leaves
Company
Novartis
Novartis is a pharmaceutical company that researches and develops medicines for serious diseases to improve and extend people's lives.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.49BKey Investors
Bill & Melinda Gates Foundation
2024-06-19Post Ipo Debt· $2.49B
2018-02-14Grant· $6.5M
2000-05-19IPO
Leadership Team
Daniel Grant
Vice President & Global Program Head
John von Brachel
VP, Head of Content Lab
Recent News
2026-01-23
2026-01-23
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