Digital Marketing Manager jobs in United States
cer-icon
Apply on Employer Site
company-logo

NACS · 9 hours ago

Digital Marketing Manager

positionAlexandria, VA, US
timeFull-time
remoteHybrid
seniorityMid Level
date4+ years exp

NACS is the leading global trade association dedicated to advancing convenience and fuel retailing. The Digital Marketing Manager will oversee digital marketing efforts across various channels, managing campaigns that support membership, events, products, and brand initiatives while optimizing performance and reporting.

Search Engine

Responsibilities

Own all paid digital campaigns including, but not limited to LinkedIn, Meta, Google Ads, programmatic/display, and retargeting
Build, launch, and optimize campaigns for membership, events, products/services, and brand initiatives
Manage budgets, pacing, creative rotation, targeting, and reporting
Maintain performance benchmarks and continuously test creative, messaging, and audience segments
Create and manage UTMs, tracking infrastructure, and ensure data flows into reporting platforms
Serve as the data owner for campaign performance, web analytics, attribution, and engagement metrics
Manage dashboards and weekly/monthly reports that visualize campaign performance, ROI, and recommended actions
Analyze traffic, conversion rates, channel performance, and lead quality
Partner with email team to connect media performance with downstream outcomes (registrations, renewals, purchases)
Maintain a centralized performance repository — benchmarks, trend lines, and learnings across campaigns
Build and maintain a digital campaign playbook: timelines, QA checklists, documentation, workflows
Implement repeatable testing frameworks (A/B tests, multi-variant tests, creative tests, landing page optimization)
Stay up to date on new ad tools, platforms, and AI capabilities — especially those that can speed execution or improve ROAS
Recommend and test emerging tactics that align with organizational goals

Qualification

Digital performance marketingFull-funnel campaign managementMedia buying toolsA/B testingData-driven decision makingStakeholder managementAgency/client managementAdobe SuiteHubSpotCommunication skills

Required

At least 4 years of hands-on experience in digital performance marketing, with a focus on paid social, paid search, programmatic/display, and retargeting
Proven expertise in full-funnel campaign management, including strategy, activation, trafficking, optimization, and reporting
Demonstrable success in A/B testing, conversion optimization, and data-driven decision making
Excellent communication, presentation, and stakeholder management skills
Experience managing agency/client/vendor relationships and cross-functional teams
Advanced proficiency with media buying and analytics tools (e.g., LinkedIn, Google Ads, Meta, Power BI, Google Tag Manager, GA4, etc.)
Bachelor's degree or equivalent in marketing, business, analytics, or a related field
Familiarity with AI-powered marketing tools (e.g., Copilot/ChatGPT/Gemini, HubSpot AI, and similar tools) and the ability to apply them to improve campaign execution, targeting, and reporting

Preferred

Experience with automation tools (preferably HubSpot)
Entry level design skills in Adobe Suite or/and Canva is preferable

Benefits

Comprehensive Benefits Package

Company

NACS

twittertwittertwitter
company-logo
NACS is a research council for convenience and fuel retailing about market.
dateFounded in 1961
location
Alexandria, Virginia, USA
people-size51-200 employees
web-link
https://www.convenience.org/

Funding

Current Stage
Growth Stage

Leadership Team

leader-logo
Frank Gleeson
President and CEO of NACS
linkedin

Recent News

NACS Announces New President and CEO
2025-12-26
NOLA.com
Meet the third-generation Louisiana gas station CEO who chairs trade group for $906B industry
2025-12-24
Food Business News
Marketing to Gen X
2025-10-22
Company data provided by crunchbase