Breakaway · 15 hours ago
Marketing Manager - Breakaway Presents
Charlotte, North Carolina, United States
Full-time
Hybrid
Mid, Senior Level
4+ years expBreakaway Group is a premiere entertainment and music festival multimedia company seeking a highly motivated, data-driven Marketing Manager. This role involves leading the strategy, development, execution, and optimization of marketing campaigns to drive revenue growth, brand awareness, and fan engagement across various platforms.
Media and EntertainmentMusicPerforming Arts
Responsibilities
Build integrated campaign plans for artist announcements, on-sales, promotions, and final-week ticket pushes
Own campaign timelines, creative deliverables, and channel alignment across paid, organic, email, and web
Forecast ticket pacing and proactively identify risks and growth opportunities in partnership with ticketing and finance teams
Collaborate cross-functionally with festival marketing, creative, influencer, PR, sales, and promotions teams to deliver cohesive campaigns
Plan, launch, manage, and optimize paid campaigns across Meta, Google, and TikTok
Own paid media budgets, pacing, and performance by market and campaign phase
Monitor ROAS, CPA, spend efficiency, and full-funnel performance
Continuously test creative, audiences, messaging, and placements to maximize performance and scale growth
Strategize and support organic social content that drives awareness and conversion
Partner with social and creative teams to align content with campaign goals and performance insights
Identify growth opportunities through content trends, creator partnerships, and audience behavior
Management of social media accounts may be required
Build and manage email marketing strategy to drive ticket sales, announcements, and fan engagement
Own segmentation, scheduling, A/B testing, lifecycle flows, and performance optimization
Maintain clean, organized CRM lists and automation workflows
Own and manage the Breakaway Presents website, including homepage updates, landing pages, ticketing integrations, pixel tracking, and ongoing optimization for conversion and user experience
Ensure accurate tracking, analytics, and site performance monitoring
Track and report on KPIs, including CTR, CPA, ROAS, conversion rate, and revenue by channel
Analyze results, surface insights, and implement real-time optimizations
Present performance updates and recommendations to leadership and cross-functional partners
Coordinate creative asset needs, timelines, and production workflows
Support evolving business needs as assigned
Qualification
Required
4–5+ years of experience in digital, performance, or growth marketing
Proven experience managing paid advertising platforms, including Meta, Google, and TikTok
Hands-on experience with email marketing platforms and website management
Strong analytical, reporting, and optimization skills
Highly organized, proactive, and detail-oriented with strong project management ability
Excellent written and verbal communication skills; able to present ideas clearly and concisely
Ability to prioritize, manage multiple deadlines, and thrive in fast-paced environments
Adaptable and comfortable navigating change and evolving priorities
Strong computer skills, including Microsoft Office
Preferred
Experience with Adobe Creative Suite or Canva
Passion for music, festivals, live events, and culture
Benefits
Flexible work environment
Comprehensive medical, dental, and vision insurance
401K plan with employer matching
Paid Vacation Plans
Select festival attendance
Company
Breakaway
Breakaway is the largest independent touring music festival in North America.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$46.97MKey Investors
RSE Ventures
2025-12-22Series Unknown· $38.34M
2024-05-06Series Unknown· $0.96M
2023-06-14Series A
Leadership Team
Jessica Crocetti
Brand Partnerships Coordinator
Molly Berra
Brand Partnerships & Sponsorship Manager
Recent News
2025-09-30
2025-09-30
Company data provided by crunchbase