Orthodontic Experts · 23 hours ago
Director of Marketing
Headquarters, KY
Full-time
Onsite
Lead/Staff, Director/Executive
$100K/yr - $135K/yr
5+ years expOrthodontic Experts is a rapidly growing organization committed to delivering exceptional patient care and advancing orthodontic excellence. The Marketing Director will lead and oversee the marketing and branding strategy across all locations to drive brand growth and patient acquisition, while managing multiple specialized teams focused on various marketing channels.
DentalHealth CareHospital
Responsibilities
Develop and execute comprehensive marketing strategies to support company objectives (growth, brand awareness, lead generation, referral partnerships, patient retention)
Lead and supervise multiple departmental teams: Digital/paid and Traditional ads ? SEO/web ? Social media ? Reputation & reviews
Dental Relations & Referral Partnerships ? Community Outreach & Events
Patient Experience & Retention Initiatives ? Creative/Design
Set department OKRs, KPI metrics, develop and oversee performance dashboards
Manage annual and quarterly marketing budgets, including forecasting, spend allocations, and ROI tracking
Align marketing strategy with business growth plans (De Novos/geographical expansion, possible acquisitions)
Strategically plan and manage all digital and traditional marketing campaigns across PPC, social media ads, PMax, geofencing, programmatic ads, retargeting, YouTube/CTV, streaming, radio, print, and direct mail (EDDM)
Direct advanced retargeting and remarketing strategies (Google, Meta, email/SMS) to reactivate leads, unconverted consults, insurance-pending patients, and inactive patients
Lead email and marketing automation, including nurture flows, post-consult follow-up, treatment reminders, benefits expiring campaigns, retention/reactivation sequences, and referral/review requests
Continuously analyze campaign performance, audience targeting, message effectiveness, cost efficiency, and channel ROI using CRM, PMS, and analytics tools (MML, GA4, Looker Studio, Ortho2)
Optimize CPL, CPS, conversion rates, lead quality, patient acquisition cost, and reactivation performance based on real-time insights
Lead and direct the creative/design team in developing brand assets, campaigns, visuals, patient-facing materials, printed collateral, signage, landing pages, and digital graphics — ensuring brand consistency and localization across all clinic markets
Oversee team members responsible for executing media buying, vendor coordination, and advertisement placements across all regions
Guide vendor selection, contract negotiation, media planning, placement scheduling, flight timing, and geographic coverage to support clinic growth strategies
Approve budget allocations, campaign calendars, and placement formats for billboards, benches, bus shelters, radio/cable TV, streaming networks, signage installs, mall displays, and print distribution
Ensure all externally produced materials meet brand, legal, and compliance standards (HIPAA, FTC, Medicaid eligibility), and are customized for location-specific requirements
Monitor vendor performance, placement quality, delivery accuracy, and enforce accountability through KPIs, performance reviews, and optimization direction
Foster collaboration between internal creative teams and external vendors to ensure cohesive brand visibility and market positioning
Lead community engagement strategy, including partnerships with schools, PTO/PTA, park districts, municipalities, youth sports programs, healthcare providers, and dental offices
Direct sponsorship initiatives—health fairs, parent nights, festivals, community events, youth programs, and CE partnerships
Build local referral awareness through relationship-driven marketing and brand presence in neighborhoods and community hubs
Track impact through QR-coded materials, landing pages, call-tracking, and location-specific marketing performance
Oversee expansion of digital and physical brand presence via billboards, digital signage, Waze-sponsored pins, mall kiosks, grocery screens, dental offices, and corporate partnership displays
Provide strategic oversight and creative direction to the internal graphic design team and external creative vendors, ensuring all visual assets align with core brand identity, clinic positioning, compliance, and regional marketing needs
Ensure consistency of brand identity across all platforms and locations: logos, tone, color standards, campaigns, uniforms, and physical clinic branding
Develop creative strategies for brand-driven campaigns
Lead SEO strategy including national and local SEO, Google Business Profile optimization, schema compliance, keyword targeting, review acquisition, and reputation monitoring
Oversee website content structure: service pages, location pages, pillar page architecture, conversion funnel strategy, blog and educational content
Monitor online rankings, brand sentiment, and digital visibility across markets (IL, WI, IN, OH, KY, MI)
Direct review generation programs (Google, Facebook, Yelp, etc.), NPS tracking, and feedback-driven improvements
Develop performance dashboards for leads, conversion rates, new patient starts, marketing ROI, CPL, CPS, and campaign engagement
Analyze and compare performance across locations, media channels, offer campaigns, and referral sources
Present monthly and quarterly strategic reports to VP of Marketing and Business Development and executive leadership
Adjust strategies based on lead quality, regional competition, review trends, payer demographics, and conversion insights
Qualification
Required
Bachelor's degree in Marketing, Communications, Business, or a related field required
Minimum of 3 years of experience working in a Marketing Director role, with 5–7+ years of progressive marketing leadership experience overall, ideally within a multi-location healthcare, dental, orthodontic, or professional services environment
Demonstrated experience overseeing digital, traditional, branding, SEO, patient experience, and referral marketing strategies
Proven ability to lead cross-functional teams, manage large-scale marketing budgets, and collaborate with executive leadership
Strong leadership and coaching ability with proven success managing specialized marketing teams (digital, creative, outreach, reputation, etc.)
Advanced knowledge of digital advertising, local SEO, media buying, demand generation, healthcare branding, and lead attribution
Highly analytical thinker with demonstrated experience using MML, GA4, Looker Studio, and other ROI and performance-tracking platforms
Excellent verbal and written communication skills with strengths in presenting data insights, negotiating with vendors, and aligning stakeholders
Strong understanding of healthcare marketing compliance, including HIPAA, FTC advertising guidelines, Medicaid messaging, privacy regulations, and ethical patient communication
Preferred
Master's degree in Marketing, Business (MBA), or related field strongly preferred
Benefits
Paid Time Off
Holiday Pay
Medical, Dental, Vision, and Life Insurance
Accident Insurance
Short-Term Disability
Long-Term Disability
Employee Assistance Program
Health Savings Account
Dependent Care Account
401(k) and matching
Pet Insurance
Tuition Assistance Program
Identity Theft Protection
MetLife MetLaw Legal Insurance
Transit Reimbursement - Commuter Account
Free and discounted Orthodontic Treatment (After 1 year of employment)
Company
Orthodontic Experts
We don't just straighten teeth, we give smiles!
Founded in 2018Mundelein, Illinois, USA
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase